Yoast SEO Plugin Bug Injects Hidden AI HTML Classes
Yoast SEO rushed out an update to fix a bug that introduced a known fingerprint of AI-generated content. The bug was highlighted on social media, and Yoast corrected the error…
YouTube Reports 200 Billion Daily Views For Shorts Format
YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity. The…
AI Agents & Workflows For Audit (Part 2)
Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar: Audit. As promised, we’ll look at how AI agents can…
Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
Google is rolling out Search Live with voice features through its AI Mode Labs experiment. You can now have natural, spoken conversations with Search while receiving web links in real-time.…
AI Bots Are Closing in on Search Engine Bots
The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train…
Wix Acquires AI Platform That Enables Anyone To Create Software
Wix announced it is acquiring Base44, an AI-powered coding platform that enables users to create software and applications with natural language prompts, no coding experience necessary. The acquisition is a…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs…
Yoast SEO WordPress Plugin Adds Support For LLMs.Txt
Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them…
15 Activities to Bookend Your Trip to MozCon London
Stop 5 Location: South Bank Featured in: Four Weddings And A Funeral (1994), The Mummy Returns (2001), Wimbledon (2004), and more. This is also just a highly recommended spot for…
New AI Mode’s Playbook For Visibility
This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic…
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with…
The New Normal
Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened in the last few weeks, and I haven’t had a…
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why. The roll-out of AI Overviews now creates two opportunities for top-ranking…
How AI Is Changing Affiliate Strategies
This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy in 2025? I’m concerned my current approach will become obsolete…
Websites Using AI Content Grow 5% Faster [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking at the performance of…
5 AI-Powered Workflows Every SEO Should Be Using Today
The result was a fleet of intelligent SEO agents powered by Moz’s trusted API data and Relevance AI’s flexible and powerful platform. From content refresh recommendations to backlink prospecting workflows,…
Recipe Intent Keywords Are Triggering Google AI Overviews
Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results. SEOs on social media are…
Google Adds AI Mode Traffic To Search Console Reports
Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change to note when reviewing your metrics, as it may impact…
0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion / Visit ratio. AI search…
10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond
Right now, CMOs are navigating a fast-moving environment, marked by economic pressures, new technologies, and shifting consumer expectations. The pressure to demonstrate impact while adapting to new platforms, regulations, and…
Content Marketing Analytics, Without the Fluff
Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to…
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong.…
80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools
For years, Google and Bing have told SEOs to focus on their users, create great content, and add unique insights. They’re saying the same thing for the AI era, but…
OpenAI Rolls Out Update To ChatGPT Search
OpenAI quietly updated ChatGPT search to improve search query understanding, provide more comprehensive answers, and better handle longer dialogs. What Changed In ChatGPT Search? OpenAI noted multiple improvements but they…
Google Launches Audio Overviews In Search Labs Test
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio…
How To Plan Your Content (With Template)
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon,…
44 AI Marketing Statistics for 2025
Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead and making great decisions on…
Google Search Team Explains The “It Depends” Response
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team…
How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]
Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems. When I started out, I didn’t want to…
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to clarify his position on the web ecosystem and how it…