Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping…

The web – and the way in which humans interact with it – has definitely changed since the early days of SEO and the emergence of search engines in the…

OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. OpenAI says it has added…

YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through…

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar…

SEO plays a role in Automattic’s counterclaim against WP Engine. The legal document mentions search engine optimization six times and SEO once as part of counterclaims asserting that WP Engine…

When it comes to Black Friday and Cyber Monday, the winners aren’t just the brands that rack up sales; they’re the ones that capture attention, drive conversation, and leave a…

A new research paper from Google DeepMind proposes a new AI search ranking algorithm called BlockRank that works so well it puts advanced semantic search ranking within reach of individuals…

Reddit sued Perplexity and three data-scraping firms in New York federal court, alleging the companies bypassed access controls to obtain Reddit content at scale, including by scraping Google search results.…

This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and…

Before you get started, it’s important to heed this warning: There is math ahead! If doing math and learning equations makes your head swim, or makes you want to sit…

OPenAI announced that it is upgrading all ChatGPT accounts to be eligible for the project sharing feature, which enables users to share a ChatGPT project with others who can then…

Microsoft announced its Copilot Fall Release, introducing features to make AI more personal and collaborative. New capabilities include group collaboration, long-term memory, health tools, and voice-enabled learning. Mustafa Suleyman, head…

We’re looking for a powerhouse project manager to keep our marketing team inspired and on track. This is a Philippines-based, fully-remote position working on U.S.-adjacent hours (8 p.m. – 4…

Every SEO strategy claims to drive “relevant traffic.” It is one of the industry’s most overused phrases, and one of the least examined. We celebrate growth in organic sessions and…

In the age of AI, many companies still treat SEO as a bolt-on tactic, something to patch in after the website is designed, the content is written, and the campaigns…

TL;DR Google can and does rewrite headlines and titles frequently. Almost anything on your page could be used. The title is not all that matters. The entirety of your page…

YouTube is beginning to expand access to its likeness detection tool to all channels in the YouTube Partner Program over the next few months. The technology helps you identify unauthorized…

Leading AI assistants misrepresented or mishandled news content in nearly half of evaluated answers, according to a European Broadcasting Union (EBU) and BBC study. The research assessed free/consumer versions of…

If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen.…

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six…

Turn Reviews Into Real Visibility, Trust, and Conversions Reviews are no longer just stars on a page. They are key trust signals that influence both humans and AI. With AI…

Google announced an update to its voice search, which changes how voice search queries are processed and then ranked. The new AI model uses speech as input for the search…

The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The…

Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other…

OpenAI released ChatGPT Atlas today, describing it as “the browser with ChatGPT built in.” OpenAI announced the launch in a blog post and livestream featuring CEO Sam Altman and team…

I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met…

A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range of on-page factors, but more so to develop authentic context…

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently…

The Wikimedia Foundation (WMF) reported a decline in human pageviews on Wikipedia compared with the same months last year. Marshall Miller, Senior Director of Product, Core Experiences at Wikimedia Foundation,…