Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions,…

Google quietly added a new bot to their crawler documentation that crawls on behalf of commercial clients of their Vertex AI product. It appears that the new crawler may only…

Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The issue? URL parameters cause search engines difficulties when they’re…

Meta is rolling out ad platform upgrades for Facebook and Instagram. The updates, coming in the next few months, focus on boosting performance and customization through AI-powered campaign optimization. New…

Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. Google advises patience for newly discovered pages. Improve content quality to increase…

Image Credit: Lyna ™ Strategy is the most misunderstood topic in the SEO world and likely the most impactful one. Just search for “SEO strategy” and notice that almost every…

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, trusted…

This post was sponsored by SERPs. The opinions expressed in this article are the sponsor’s own. Providing SEO services to businesses with numerous locations can be challenging without a refined…

Google’s John Mueller explained on Reddit how to remove unwanted content from search results. This came up when someone asked about getting rid of an old article about their arrest…

Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is…

On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. While off-page factors like backlinks and brand signals are critical, optimizing…

There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these…

Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display…

Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all…

Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from the community and surfacing more small and independent sites in search results.…

Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search…

Google’s August 2024 core update targets low-value SEO content, promoting quality websites. Full rollout expected within a month. Google launched its August 2024 core update. The update aims to boost…

Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout, includes several additions and…

Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on…

Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. Google expands AI Overviews to six new countries. …

Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social media, but this is not a new concept; it’s just surfacing again.…

Anthropic announced announced a new Prompt Caching with Claude feature that boosts Claude’s capabilities for repetitive tasks with large amounts of detailed contextual information. The new feature makes it faster,…

Throughout every technological change, the one constant always seems to be people calling for the death of SEO and search engines. While pundits have been quick to call for the…

FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure. FTC bans fake reviews and review manipulation. Businesses must disclose connections…

Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization…

Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers…

Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because…

Google has revealed plans to expand the capabilities of its AI assistant Gemini, introducing a new feature called “Deep Research.” This announcement came via social media following the company’s recent…

A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and its typical use cases.…

What opportunities are other SEO professionals taking advantage of? Did other SEO professionals struggle with the same things you did this year? Our fourth annual State of SEO Report is…