Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing…

If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs,…

New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows…

The competition for student enrollment has never been stronger. Many colleges struggle to stand out online and attract new students. Without a strong SEO strategy, your school remains hidden, and…

Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also the practical reasons for doing so. The…

Anthropic announced the release of a new Claude Android app that uses their powerful Claude 3.5 Sonnet language model. The app is available free (with usage limits) and also with…

The June 2024 Chrome User Experience Report (CrUX) is out and it shows that websites in the real-world experienced an averaged across the board improvement in all Core Web Vitals…

A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges. The study by Bospar, CMO Huddles, and Redpoint examines the concept of an “underground…

In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve…

The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed.…

Since the Times Of India quadrupled its organic growth in the US in 12 months, more ccTLDs (international domains) have been spotted ranking in the US. Image Credit: Kevin Indig…

This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see…

Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation…

An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast…

In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google…

YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more. YouTube Shorts introduced new creation tools. New features include Auto Layout, Text-to-Speech, and enhanced captions. YouTube…

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms…

We are in an exciting era where AI advancements are transforming professional practices. Since its release, GPT-3 has “assisted” professionals in the SEM field with their content-related tasks. However, the…

Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses,…

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your…

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a…

Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in…

Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic translations…

Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This…

Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a…

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially…

It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going…

An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with…

A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program.…

SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails…