Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate…

Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve…

Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. Google is cracking down on Indexing API abuse. Multiple accounts or exceeding…

Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results. This update, rolled out globally today, allows searchers to access archived versions…

The co-founders of Yoast have launched a plugin that helps users plan tasks, defeat procrastination, and remove distractions, making it easier to achieve success. This plugin simplifies managing critical tasks…

Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends…

Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business.…

WordPress 6.6.2 introduces 26 bug fixes, including an important one that resolves a CSS issue affecting site appearance. Fifteen fixes address the WordPress core, while eleven focus on the Gutenberg…

Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees…

Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites…

Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure…

For better or worse, AI has become a dominant force in SEO. SEO professionals have been grappling with AI for years in Google’s algorithms, but the technology has moved to…

Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website…

Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has…

As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of…

Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months,…

Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84%…

Many SEO pros dream of going solo, especially early in their careers. It’s tempting, right? More money, freedom, flexibility, and growth opportunities. But here’s the deal: Just deciding to go…

Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings didn’t improve after…

Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to…

According to details surfacing online, ad management firm Mediavine is terminating publishers’ accounts for overusing AI. Mediavine is a leading ad management company providing products and services to help website…

Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie…

Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that malvertising…

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring…

Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports…

HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are…

This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November 2023 study and provides a snapshot of projected ad spend,…

Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted…

Another vulnerability was discovered in the LiteSpeed Cache WordPress plugin—an Unauthenticated Privilege Escalation that could lead to a total site takeover. Unfortunately, updating to the latest version of the plugin…

OpenAI, the company behind ChatGPT, has introduced a prototype of SearchGPT, an AI-powered search engine. The launch has sparked considerable interest, leading to discussions about its potential to compete with…