This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. One…

BigQuery has a number of advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. It lets you process billions of…

2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes…

PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and…

Google recently updated the documentation of its Google-Extended web crawler user agent, reflecting changes in product naming and clarifying the impact on search, which may be a concern for those…

Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes. Google Web Stories Web Stories is a visual short…

The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As…

Researchers have uncovered innovative prompting methods in a study of 26 tactics, such as offering tips, which significantly enhance responses to align more closely with user intentions. A research paper…

Google is upgrading its experimental AI service Bard by rebranding it as Gemini and introducing a new AI model called Ultra 1.0. Google is also launching a mobile app for…

Google has announced the broad integration of Gemini across many of its products and services, marking a milestone in making AI available in everyday applications. Gemini represents Google’s “state of…

This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to date. SEO changes quickly! Ranking factors are getting more difficult to…

For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of…

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison…

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. …

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share…

The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you…

Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting capabilities. Currently, the platform…

I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar.…

Building a successful agency can be tricky. Especially these days. Ever wonder how other agencies did it? Jon Ball and Page One Power are pulling back the curtain to reveal…

LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to…

Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP…

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity,…

A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same…

2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes…

New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case…

Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language…

The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social…

Google completely revamped their SEO Starter Guide in a way that shows five ways to create a focused webpage that inspires trust and a positive user experience. 1. Topic-Rich Links…

Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a…

It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…