A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing…

The WordPress Core Performance Team released two plugins that speed up webpages with new technologies that pre-render URLs before a user clicks on a link and speeds up lazy-loaded images.…

Google published a video about what to do get Google to automatically re-index an entire website. The answer to the question presumed that the context was a major change to…

Google has integrated its most advanced AI model, called Gemini, into the Google Ads platform to enhance advertising performance. According to Shashi Thakur, Vice President and General Manager of Google…

LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to…

1. Manual Actions & Penalties By Google You may have been breaking Google’s guidelines or posting spammy and harmful content without realizing it. These things can incur a well-deserved manual…

Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to make browsing smoother and safer. Personalized Browsing With Chrome M121…

A significant security vulnerability has been identified and patched in the widely used File Manager plugin for WordPress, affecting over 1 million websites. The vulnerability is rated 8.1 out of…

Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not…

Meta has announced a change in policy for users in Europe. The company plans to give users more options to control how they use Instagram and Facebook in countries that…

In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have…

Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters. Google terminated its contract with Appen, ending its services with…

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO…

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to…

Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s…

Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the patents are about and to as avoid the many common…

Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To…

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy…

Google announced two updates today that utilize new AI capabilities to make searching more natural and intuitive. The first new feature, Circle to Search, allows Android users to search anything…

Multiple Google support forum discussions call attention to a possible bug in Google’s algorithm that causes select generic top level domains (gTLDs) to disappear completely from the search engine results…

Google announced several new artificial intelligence (AI) features coming to Samsung’s just-released Galaxy S24 series smartphones at the Galaxy Unpacked event today in San Jose. The advancements showcase the companies’…

Advanced Custom Fields (ACF) WordPress plugin with over 2 million installations announced the release of a security update, version 6.2.5 that patches a vulnerability, the severity of which is not…

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of…

On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still…

In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out…

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of…

Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to…

Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that…

In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual…

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations…