Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ad…

It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the…

We know that there are many reasons to focus on SEO from a commercial standpoint. Working on your company’s SEO can help raise the quality of your website, your brand…

At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before…

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average…

In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal…

Google’s Search Relations team confirms that noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. This topic is addressed not once but thrice…

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return…

As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system. “Freshness” is a common theme among Google updates, spanning over a decade.…

An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to discuss the topic of whether Google is getting worse. Mayer suggested that asking why Google Search is getting worse…

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point…

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. This topic is addressed during the November 2022 edition of…

Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad explained that it wasn’t Google that was bad it was the Internet. Then she…

So many factors impact SEO performance that there are countless different threads to be pulled on. How do you know where to focus your time and effort to significantly impact…

Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists…

There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard…

When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead. This year, SEO practitioners overcame challenges posed by a lack of resources,…

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a global study run by…

For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?” Now, the wheels are turning, and the primary goal of many…

7 Key Questions To Ask When Assessing Your SEO Business Needs To make your SEO tool search even more practical, here are some more guiding questions to ask your SEO…

Today’s Ask An SEO question comes from Kayle from Cape Town, who asks: Google shows 314 of my web sites pages are indexed, but Ahrefs only shows 260 internal pages…

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more. In a series of…

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. Twitter’s new ad products include: Website Conversions Optimization Dynamic Product Ads…

Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on…

While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip demand If you’re unsure of…

SEO salaries reported for 2022 reflects growth in SEO as a profession. The survey responses indicate that more than half who filled out the survey are new to digital marketing.…

A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always…

How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others. If you look…

Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s…

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and…