Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…

In 2023, AI became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, and SEO tools. After a year of non-stop breaking…

A publisher took to Twitter to share their reaction to what they felt was essentially a theft of their content for the benefit Google with what they felt was little…

Headless content management systems (CMS) are on the rise, quickly being adopted by huge brands like IKEA, Nike, and National Geographic. There are tons of options out there, and it’s…

Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal analysis…

Google recently launched a new design for Labs with 12 artificial intelligence (AI) experiments, tools, and projects, showcasing a commitment to advancing AI technology. Screenshot from Labs.Google, December 2023 This…

In 2023, the WordPress community witnessed a significant milestone in website performance, with Core Web Vitals (CWV) showing significant improvements for both mobile and desktop users. This article delves into…

In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove…

Google’s John Mueller answered the question of whether company blogs are eligible to show up in Google News. Google News Google News can be a tremendous source of readers who…

Google updated their spam policies for web search and the guide to ranking systems to clarify how Google handles sites with a high number of non-consensual explicit imagery and requests…

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs…

2023 has been one of the most volatile years for SEO so far. Search engine results page (SERP) layout changes and algorithm updates ruffled many rank feathers. Not to mention…

Google’s Gary Illyes answered the question in an Office Hours hangout about whether a double forward slash in a URL has an impact on the SEO for a website. A…

The latest updates to Google Bard expanded the Export to Replit feature to 18 programming languages. In addition, Google Bard now supports extensions like Workspace in Japanese and Korean. In…

Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several…

Researchers tested multiple ways to optimize a website for AI search and discovered exactly what to do in order to boost visibility. They successfully increased visibility of smaller lower ranked…

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data…

Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According…

Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type.…

In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers…

First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no…

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain…

Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms…

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise,…

In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital…

As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing,…

Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC…

In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able…

Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI –…

What if you could be in a room with 21 top SEO experts? What might you ask? What could you learn? SEO Trends 2024 is the next best thing. We…