Google announced a new feature for Gemini AI called Gems that are pre-defined specialized experts to help users code, coach, create content, brainstorm and handle other tasks. Gems will soon roll out with premade experts and the ability for user to create their own experts to handle specific tasks.

What Is Gemini Gems?

Gemini Gems is a feature of Google’s Gemini AI platform that are created for specific narrowly defined tasks. Users can create their custom AI experts by providing specific instructions that will make the Gems an expert that can offer help in a highly defined role.

Google offered this explanation of what Gems is about:

“Over the coming days, Gemini Advanced, Business and Enterprise subscribers can start creating and chatting with Gems, the custom versions of Gemini first previewed at I/O. You can customize Gems to act as an expert on topics or refine them toward your specific goals. Simply write instructions for your Gem, give it a name, and then chat with it whenever you want.”

How To Use Gems For SEO

I haven’t seen Gems yet but I wonder what would happen if you feed it Google’s quality raters guidelines, their SEO starter guide, and other documentation then set it loose on content to see if it could identify where it could be improved and why.

Screaming Frog Gem

It may be possible to create a Gem that can take Screaming Frog website crawl data dump and identify specifics issues and create an organized report. For example, it can identify chained internal redirects, identify internal redirects caused by linking to the wrong page, internal 404s always need to be fixed and this can quickly dump the source of the 404 into an orderly report. A Screaming Frog Gem can take a data dump of URLs with duplicate titles and with a few rules make a determination if the title needs to change, content needs to be noindexed or merged or simply updated.

A Gem For Content SEO

There are a lot of ways content can go wrong. Create a Gem that identifies the topic of the entire page then analyzes the titles to see if they’re sufficiently general, if the first heading sufficiently specific and if the subsequent paragraphs are grouped into meaningful chunks that are marked off by relevant headings that reflect the subtopic. You can even create a rule to suggest reorganizing paragraphs so that ones that are out of context can be moved to the section of the article that has that context.

Content Evaluation For Images

Humans primarily consume content with their eyes and their ears. A web page offers something to read but it’s not  the same as receiving content in the form of images, which human eyes and brains are literally connected to do. Reinforcing content with images has been scientifically proven to be help all readers to comprehend text. Images are also content that reflect on what the topic of the page is about, another reason to add the right images to an article. Images are important for SEO and a Gem can help publishers and SEOs analyze content to understand important images that should be added to the content.

A Gem can be trained to review content and suggest images that are helpful. If a percentage is referenced in the text then it can suggest a visualization that will help readers visualize that percentage and get a double-impact of that data so that it is understood. If the message of the content is that the product will make the consumer’s life better it can suggest an image that shows them deriving satisfaction from the product or service.

Google’s Use Cases

Google offered examples of how Gems can be used in business and professional settings. While none of the examples are directly related to SEO they do give an idea of ways it can be uses.

• Coding Assistance:
  Gems can be a coding assistant that can focus on a specific need like debugging code or making improvement suggestions.
• Career Planning:
  A career planning professional can create a Gem to behave like a career coach that can offer advice and personalized career plans.
• Content
  Gem can provide writers ideas, improve content and offer feedback like a writing expert.

An analogy of Gemini Gems, for example, can be like a bag of tools. Each tool specializes in something different like a drill, screwdriver and a hammer.

Impact Of Gems

Gems is a useful feature for Gemini users because they may no longer need to subscribe to a service that provides AI assistance in any given task. This may be bad news for SaaS businesses that offer AI content creation and other services but it’s good news for businesses because it will make users able to do more and do it better.

According to Google’s announcement:

“With Gems, you can create a team of experts to help you think through a challenging project, brainstorm ideas for an upcoming event, or write the perfect caption for a social media post. Your Gem can also remember a detailed set of instructions to help you save time on tedious, repetitive or difficult tasks.”

This new feature may very well make a subscription to Google Gemini something to give a try because it has the potential to make an impact in business and personal settings.

Read Google’s announcement

New in Gemini: Custom Gems and improved image generation with Imagen 3

Featured Image by Shutterstock/Cast Of Thousands