When you pair it with an SEO tool like Moz Pro, you can show how optimising a specific page could lead to increases in traffic, what that traffic would cost to serve, and how much revenue it’s likely to generate. This makes conversations with non-SEO stakeholders clearer and more persuasive.

Prioritize work

Once you’ve classified pages into high, medium, low, or net negative value, you can make smarter decisions about what to focus on. 

Some pages might not drive revenue, but they consume resources. Removing or updating them could save money. Others might not be top performers today, but show clear potential with some investment.

Forecast value

Forecasting future value is notoriously difficult in SEO, but this model gives you a framework that brings clarity. 

Using SEO tools like Moz Pro, you can estimate how much additional traffic a page might gain with better optimization. From there, it’s just a matter of plugging in the numbers.