Struggling to rank for your target keywords? You’re not alone.

The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing.

So, how do you make sure your content aligns with Google’s, and user’s, expectations?

Watch this on demand webinar as we break down these complexities and reveal how to identify valuable opportunities in your space. We’ll show you how to tap into the searcher’s motivation behind each query (and how Google responds to it in kind).

Ranking isn’t just about keywords anymore—it’s about understanding the intent behind each search.

You’ll walk away understanding:

1. How intent is nuanced, and how keywords can support multiple intents.
2. Why the same keyword can have a different intent depending where it was searched from, and on what device.
3. The differences in SERP features depending on intent, and how this impacts your content strategy.

Expert Insights From Tom Capper

Leading this session is Tom Capper from STAT Search Analytics. 

Capper will dive deep into searcher motivations using first-party research data and provide actionable insights to help you improve your site’s organic visibility.

Stick around for the Q&A with Tom after the main presentation for deeper insights.

Who Should Watch?

This webinar is perfect for:

• SEO professionals looking to take their strategies to the next level
• Content managers and strategists wanting to increase the effectiveness of their work
• Enterprise professionals and digital marketers looking to blend branding, marketing, and SEO for a unified customer experience
• Anyone interested search results and consumer behavior

Don’t Miss Out!

Understanding search intent is critical to staying competitive in SEO. Get ready to unlock new opportunities and boost your rankings. 

Check out the slides below, or watch the full webinar for all the details.