Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and…

Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews are reducing “bounce clicks” from publisher pages, continuing an argument she has made in public appearances…

Google updated their spam reporting documentation to make it clearer that spam reports are not wholly confidential and that it’s possible for personal identifiable information to be shared with the…

Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in…

Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how agentic features work in Search, and how the EU’s data-sharing…

Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and…

Clicks as a ranking-related signal have been a subject of debate for over twenty years, although nowadays most SEOs understand that clicks are not a direct ranking factor. The simple…

The assumption has been that producing something more detailed, more original, and more useful would naturally lead to stronger results, since that approach worked in a search ecosystem where discovery…

Money, obviously. But it’s deeper than that. Google’s market share has broadly held firm in the wake of everything AI. By held firm, I mean its share price has gone…

Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns…

OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside…

Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the…

This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical infrastructure, and your strategic framing. This piece addresses the question…

Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them…

Google’s Large Customer Sales team has posted a role titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a single job posting inside Google’s ads sales organization.…

For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you…

Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update…

Thanks to AI, local SEO has a new standard. AI-powered search doesn’t just rank pages. It synthesizes answers from your site content, schema markup, listings data, and reviews, and then…

We are fortunate to have a wide range of SEO tools available, designed to help us understand how our websites might be crawled, indexed, used, and ranked. They often have…

Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed…

Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. A new Google support…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! When an AI answers a question using your content, it usually cites you with a source link. What…

Google introduced new features for Search that continues its evolution into a more task-oriented tool, enabling users to launch AI agents directly from AI Mode and complete more tasks. This…

Search has not become more chaotic. It has become more continuous. If the last two years have felt like a blur of updates, volatility, and shifting guidance, you’re not imagining…

Google updated its snippet documentation today with a new section on “Read more” deep links in Search results. The section outlines three best practices for increasing the likelihood that a…

AI search has changed how buyers discover solutions. Here’s how to make sure they find you. Why AI Visibility Is Now a Growth Priority Platforms like ChatGPT, Perplexity, and Google…

You’ve got a whole library of winning ads from Meta to run on Google, but you don’t want to spend a ton of time setting up campaigns or becoming a…

The European Commission has sent preliminary findings to Google proposing measures to share search data with rival search engines, including AI chatbots that qualify as online search engines under the…

A new analysis of 858,457 sites hosted on the Duda platform shows how AI crawlers are interacting with websites at scale. The data offers a clearer view of how crawling…