SEO news from around the world
AI search is sending high-intent traffic, but not equally across platforms. Which LLM is actually driving conversions in your clients’ verticals? Should GEO efforts be concentrated on ChatGPT versus Perplexity…
Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it…
The answer is Reddit, and yes, this 90-day strategy is worth your time. Most brands treat Reddit as an afterthought. However, Reddit is where buyers finalize their purchase decisions. Reddit…
This month’s Ask A PPC explores a question many advertisers are starting to ask: “Can AI Mode ads actually drive conversions, or is this just another awareness play?” The answer…
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant…
BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences…
Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews…
Modern marketing is full of good intentions that quietly sabotage themselves. Nowhere is this clearer than in what I call the Protection Paradox, where smart companies spend enormous energy and…
TL;DR The best companies aren’t panicking. Carta, Ramp, and Webflow are proving that visibility in AI search comes from connected systems where originality, speed, and credibility compound. Search is now…
Every technical SEO has a version of this meeting. The migration shipped on Friday. The redirects went in. Someone on Monday noticed organic traffic had fallen off a cliff, and…
The fundamental question for 2026 is not how visible you are in search, but how wide the gap has grown between where you invest in discoverability and where buyers actually…
When a customer asks ChatGPT, Gemini, or another AI tool a question, that system selects a short list of sources to cite in its answer. If your brand isn’t on…
OpenAI’s automated crawl activity is estimated to have roughly tripled after the launch of GPT-5, according to a new analysis from Botify and guest author Chris Long. In Botify’s dataset,…
GoDaddy is alleged to have transferred a domain name without authorization from it’s longtime registrant, transferring the domain name without the proper authorization and the required documentation. The victim spent…
YouTube is testing “Ask YouTube,” a conversational search experience that returns AI-generated text summaries alongside cited videos and supports follow-up questions in a persistent thread. YouTube describes the feature on…
PR is often misunderstood as simply press releases and link building, just as SEO is often reduced to keyword research. In reality, both fields require deep strategy. PR works across…
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and 23 skill files. Back in August 2025, I shared the AI content process…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! I normally write about strategy and search behavior, not labor markets. But the SEO job market is the…
If you approach the Asia-Pacific search strategy as simply an extension of your U.S. or European Google strategy, you will miss how discovery actually works across the region. Google is…
AI-generated answers are capturing intent before the click, and that changes where to invest, what to measure, and which formats to prioritize. The question isn’t whether to adapt, it’s knowing…
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Which performance metrics actually affect my Google visibility? How do I find out which…
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they…
Microsoft previewed four new AI reporting features for Bing Webmaster Tools: citation share, grounding query-intent labels, grounding query topic labels, and Generative Engine Optimization (GEO)-focused recommendations. Krishna Madhavan, Principal Product…
A randomized field experiment finds Google’s AI Overviews reduce organic clicks to external websites by 38% on queries where they appear, while self-reported search satisfaction stays nearly unchanged when the…
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers…
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026,…
In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a landing page on conversion rate, bounce rate, and design…
Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved. The drop looks alarming…
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and…
Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews are reducing “bounce clicks” from publisher pages, continuing an argument she has made in public appearances…