When a customer asks ChatGPT, Gemini, or another AI tool a question, that system selects a short list of sources to cite in its answer. If your brand isn’t on that list, it’s not a visibility problem; it’s a brand and content strategy problem.
What AI Actually Evaluates
AI systems don’t cite randomly.
They evaluate content against specific criteria: topical authority, structural clarity, and brand trust signals they can measure. Most brands haven’t audited their content against these criteria, making the content of this upcoming SEO webinar an advantage for you.
What You’ll Learn
In this SEJ webinar, Wayne Cichanski, VP of Search & Site Experience at iQuanti, unpacks how AI systems generate answers and what determines whether your brand’s content earns a place in them:
- How AI-powered search selects and cites content, so you know exactly what you’re optimizing for
- Which topical authority and brand trust signals determine whether your content earns a place in AI-generated answers
- Specific, practical tactics for creating and restructuring content that increases your brand’s AI visibility