When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get caught up in the excitement, but sometimes the onslaught of AI tools felt like pyrotechnics at a concert — if the band is lousy, then it’s just light and noise.

Moz products have leveraged machine learning (ML) and natural language processing (NLP) for many years, but advances in large language models (LLMs) presented new opportunities — and risks. Our team decided two things early on. First, we would start learning and experimenting, but we would wait to release product features until we felt like we had real value to offer. Second, we would focus on enabling SEOs to do their jobs better and faster, what I like to call “Augmented Intelligence.” We want to enable your human intelligence and insights, not replace them.

Today, I’m excited to announce Moz AI – a new set of AI-enabled tools and features you’re going to see across our products. The first of these, available already, are two sets of features in the Moz Pro product suite: (1) Search Intent in Keyword Explorer and (2) domain snapshots in our Domain Overview tool. These are the first steps in our conscientious, value-first approach to AI.