The 8 Most Important PPC KPIs You Should Be Tracking
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not…
Server-Side vs. Client-Side Rendering: What Google Recommends
In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, and structured data. The…
Yelp Vs. Google Antitrust Case Survives First Big Test
Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core challenge – focused on Google’s alleged monopoly in local search…
connecting your website and app | Google Search Central Blog | Google for Developers
App deep links: connecting your website and app Stay organized with collections Save and categorize content based on your preferences. Friday, May 2, 2025 Since 2013, Search has recognized the…
What It Means For Digital Marketing And SEO
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the…
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same…
How CMOs Can Tell Stories To Manage Change [Case Study]
Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their work to stakeholders.…
Google Is Launching Search Central Deep Dive Events
Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth workshops on SEO topics that matter. The series is launching…
Google Expands AIO Coverage In Select Industries
BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel search queries, with noteworthy growth in insurance, B2B technology and…
What Is Generative Engine Optimization [Tips & Workflows To Do It]
Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity.…
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges the prevailing notion about search engine preferences and Google’s market…
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’ Performance panel. This shift will alter how performance data is…
Google AI Mode Exits Waitlist, Now Available To All US Users
Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users. The update introduces new features, including visual cards for…
Should We Optimize For Keywords With High Search Volume Or Competition?
In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords…
Reimagining EEAT To Drive Higher Sales And Search Visibility
The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts…
Key Trends and Insights [Webinar]
As AI continues to reshape search, marketers and SEOs are facing a new set of challenges and opportunities. From the rise of AI Overviews to shifting SERP priorities, it’s more…
WordPress Jubilee Of Forgiveness Continues
Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X (formerly Twitter) account posted a reminder that the unblocking is…
What’s The Best Strategy For Your Business?
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority…
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking points shared by Googlers at the 2025 Search Central Live…