Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox replacing the search bar, summarized responses, and conversational search.

• Microsoft is rumored to launch a new version of the Bing search engine powered by ChatGPT.
• The new Bing may offer more personalized, accurate results with features like chatbox, summarized responses, and conversational search.
• Marketers must adapt their SEO strategies to take advantage of a new way of searching.