The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon.

Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year.

In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023.

From search engines and social media networks to advertising platforms and productivity software, generative AI is already integrated into many aspects of our work lives.

So, if you’re looking to step up your search strategy in 2024, we’re sharing ways to leverage generative AI tools to your advantage.

In our latest ebook, you’ll learn how generative AI works, how to incorporate it into your team’s workflow, and how to avoid common pitfalls.

Download Leveraging Generative AI Tools For SEO and discover how to use them to achieve your marketing objectives more efficiently.

Inside, we cover the following topics:

Part I. How Generative AI Works & How Best To Use It

• Defining Narrow AI & Generative AI
• Limitations & Dangers Of Generative AI
• Revolutionizing SEO With Google’s Search Generative Experience

Part II. Scalable AI Tools For SEO

• The Top AI Chatbots
• Generative AI & AI Chatbots On Social Media
• Built-In AI Chatbots & Features In Tools
• Prompting To Understand AI Discovery
• Training AI Models & Building Generative AI Applications

Part III. Implementing & Automating Generative AI

• Integrating ChatGPT With Google Sheets For Enhanced Data Analysis
• GPT 4 With Vision SEO Applications
• More Cool Generative AI Implementations & Guides

Generative AI, which uses deep learning to understand large amounts of data and generate new outputs based on user inputs (prompts).

This unique ability is the defining feature of generative AI, allowing it to perform an impressive array of new tasks. However, it’s also the source of significant risk and ethical debate.

If you’re looking to steer clear of these risks as you adopt this technology into your SEO strategy, this comprehensive guide covers everything you need to know.

Here are some key takeaways:

Impact On SEO

From the platforms you attempt to rank within to the tools you use in your workflow, generative AI is part of the future of SEO.

So, even if you’re not particularly interested in AI-powered tools, it’s important to understand how the technology will impact search.

Customizability Of AI Tools

Generative AI, and AI tools in general, are becoming exceptionally customizable.

Whether you’re picking a chatbot with specific functionalities, stringing together functions to create custom workflows, or creating custom tools from scratch, the possibilities with AI are endless.

This level of flexibility empowers you to fine-tune your SEO strategy and optimize your workflow for maximum efficiency.

Limitations Of Generative AI

While generative AI can certainly be useful, it’s important to acknowledge its limitations, particularly when it comes to content creation.

When creating content, AI should be used as a complementary tool to enhance your creative process rather than replace it entirely. Learning to leverage the strengths of generative AI while avoiding its limitations can help you maximize its potential.

Whether you’re a manager looking to harness the power of AI or an experienced SEO professional looking to refine your skills, this guide is sure to transform your search strategy.

Don’t miss out on the potential of generative AI, but learn how to use it responsibly.

Grab your copy today and start leveraging cutting-edge tools to improve your SEO strategy.