Google has rolled out changes to Analytics, adding features to help you make more sense of your data.

The update brings several key improvements:

• You can now compare up to five different metrics side by side.
• A new tool automatically spots unusual trends in your data.
• A more detailed report on transactions gives a closer look at revenue.
• The acquisition reports now separate user and session data more clearly.
• It’s easier to understand what each report does with new descriptions.

Here’s an overview of these new features, why they matter, and how they might help improve your data analysis and decision-making.

▶ ️We’ve introduced plot rows in detailed reports. You can now visualize up to 5 rows of data directly within your detailed reports to measure their changes over time.

We’ve also launched these new report features:

🔎: Anomaly detection to flag unusual data fluctuations
📊:… pic.twitter.com/VDPXe2Q9wQ

— Google Analytics (@googleanalytics) September 5, 2024

Plot Rows: Enhanced Data Visualization

The most prominent addition is the “Plot Rows” feature.

You can now visualize up to five rows of data simultaneously within your reports, allowing for quick comparisons and trend analysis.

This feature is accessible by selecting the desired rows and clicking the “Plot Rows” option.

Anomaly Detection: Spotting Unusual Patterns

Google Analytics has implemented an anomaly detection system to help you identify potential issues or opportunities.

This new tool automatically flags unusual data fluctuations, making it easier to spot unexpected traffic spikes, sudden drops, or other noteworthy trends.

Improved Report Navigation & Understanding

Google Analytics has added hover-over descriptions for report titles.

These brief explanations provide context and include links to more detailed information about each report’s purpose and metrics.

Key Event Marking In Events Report

The Events report allows you to mark significant events for easy reference.

This feature, accessed through a three-dot menu at the end of each event row, helps you prioritize and track important data points.

New Transactions Report For Revenue Insights

For ecommerce businesses, the new Transactions report offers granular insights into revenue streams.

This feature provides information about each transaction, utilizing the transaction_id parameter to give you a comprehensive view of sales data.

Scope Changes In Acquisition Reports

Google has refined its acquisition reports to offer more targeted metrics.

The User Acquisition report now includes user-related metrics such as Total Users, New Users, and Returning Users.

Meanwhile, the Traffic Acquisition report focuses on session-related metrics like Sessions, Engaged Sessions, and Sessions per Event.

What To Do Next

As you explore these new features, keep in mind:

• Familiarize yourself with the new Plot Rows function to make the most of comparative data analysis.
• Pay attention to the anomaly detection alerts, but always investigate the context behind flagged data points.
• Take advantage of the more detailed Transactions report to understand your revenue patterns better.
• Experiment with the refined acquisition reports to see which metrics are most valuable for your needs.

As with any new tool, there will likely be a learning curve as you incorporate these features into your workflow.

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