Search engine optimization (SEO) has become a crucial part of marketing strategy for businesses around the globe, which means every company should invest some time and effort into optimizing its website for better visibility in Google searches.

You might be wondering: What is digital asset management (DAM), and how can it impact SEO ranking? 

DAM software helps companies manage their web assets and optimize them for search engines. In other words, DAM improves the overall performance of your site.

Here’s an in-depth look at a DAM system and how it can improve your ranking on search engine result pages (SERPs) and increase traffic to your site.

What Is Digital Asset Management?

A digital asset management system is an online tool business owners use to store, organize, edit and share digital content such as images, videos, audio files, documents, etc. It also allows users to create new content or upload existing ones from different sources.

The best DAM systems can integrate with various third-party applications like social media platforms, email services, customer relationship management (CRM) tools and more. They allow you to easily access, edit and share any type of file anywhere at any time.

Why Use a Digital Asset Management System?

There are many reasons why a digital asset management system is advantageous:

Organize Content

You may have hundreds of photos, videos, presentations, portable document format (PDF) files and other documents stored across multiple devices. Managing these files manually can be tedious and time-consuming. With a DAM system, you can quickly find and download any file you want.

Manage Multiple Devices

Managing each device separately can be difficult if you own several mobile phones, tablets, laptops and desktop computers. With a digital asset manager, you can sync all your data across all your devices, so they work together seamlessly.

Create New Content

Creating new content can be challenging if you don’t know where to start. However, with a DAM system, you can simply drag and drop files into folders and add metadata tags to help categorize them. You can even add keywords to make it easier to find specific files later.

Edit Existing Files

If you already have a lot of content on your computer, you might not realize that thousands of unused files are still sitting around. These files could include old drafts, presentation slides or anything else you no longer need. A digital asset management system can quickly delete unwanted files and keep only the necessary ones.

Share Files Easily

When sharing files with colleagues and clients, you often send large attachments via email. Sending large files over email can take hours and cause unnecessary stress. Instead, you can send smaller files through a digital asset management system.

Access Anytime, Anywhere

Whether working from home or traveling abroad, you can always access your files using a digital asset management system wherever you go.

Save Time and Money

Using a digital asset management solution can save hours and reduce costs. Instead of spending hours organizing your files, you can spend those same hours creating content. In addition, you won’t have to pay for expensive software licenses. Most DAM systems come with free trial versions, so you can test them out before buying.

How Can a DAM System Improve SEO Ranking?

A digital asset management system helps improve search engine ranking in several ways:

Images Are Optimized for Search Engines

Images play a huge role in search results. When someone searches for something on search engines, one of the first things they see is a photo. You won’t rank well in search engines if your website doesn’t optimize its images properly.

However, when you use digital asset management software, you can easily do an image optimization process. The software scans every single image on your site and automatically optimizes them, improving the speed of loading times.

When you upload images or videos to your website, you want visitors to view them quickly. However, uploading these files can slow down your website and increase bandwidth usage. With a DAM system, you can ensure that your visitors don’t experience long wait times.

Metadata Tags Help Categorize Files

Metadata tags are information about your files that allow search engines to understand what kind of file it is. For example, if you upload a digital art photo, you can tag it as ‘digital art’ and describe why you uploaded it.

With this, people who search for digital arts will be more likely to click on your page than someone searching for other types of photos.

You can also create custom metadata tags to organize your files better. For example, you can tag documents by type (e.g., business plan) or purpose (e.g., marketing strategy).

Compresses Large Files

Most websites today store all of their files in one giant folder. While this may seem convenient, keeping everything together makes managing and sharing files difficult.

Instead, you should compress your files, so they take up less space and load faster. A DAM system allows you to easily compress any type of file, including videos, audio, PDFs and more.

File types are also suited for web pages. You can compress images into JPEG format, saving storage space without affecting quality.

Takes Care of Copyright Issues

If you upload copyrighted material such as music, movies or books, you must ensure that you own their rights. Otherwise, you could face legal issues.

Digital asset management systems help prevent copyright infringement through proper license agreements. They scan each file before uploading it to your server and check whether it has been licensed correctly. It helps your SEO ranking because it ensures you aren’t infringing on copyrighted material.

Search engines also benefit from having access to accurate licensing data. Search engines might penalize your site if you don’t provide correct licensing information.

Takes Advantage of the Power of CMS

Content management systems (CMS) are powerful tools that allow you to edit the content on your website without needing technical skills. A CMS lets you add new content, change existing text, insert media and more. Many WordPress users prefer to use a CMS instead of manually editing HyperText Markup Language (HTML) code.

With a DAM system, you get all of the benefits of a CMS while being able to control exactly how your files look. Combining CMS with a DAM system gives you complete control over your website.

Helps With Social Media Sharing

Social media platforms let you share links to specific parts of your website. This feature is called social sharing. However, sharing a link to a large file takes time for your audience to download it. Using a digital asset management system speeds up the process.

Improves Backlinks

You usually include an anchor text when you upload a file to your website. Anchor texts are sets of words that are hyperlinked to Uniform Resource Locators (URLs). Users are directed to another part of your website when they click on these words.

With a DAM system, you can automatically generate backlinks to your files. Thus, you can increase your page rank because the images found are those linked to your website.

How Can You Maximize DAM System Benefits?

A digital asset management system can be highly beneficial to improving your SEO ranking. However, there are some things you need to keep in mind.

Choose the Right Solution For Your Business

Before you start using a digital asset management system, make sure it will meet your needs. There are many different options available, so you need to choose wisely.

For example, you probably won’t need a complex solution if you have a small business. Instead, you should opt for something simple.

Consider Ease of Use

The software must be easy to use. You shouldn’t worry about spending hours learning how to use it. Although every solution has a learning curve, you don’t want to waste time figuring out how to navigate the software or training people for long hours. When choosing a digital asset management system for your company, you must consider this factor and who will use it.

Choose What Works Well With Your Website

Before choosing a digital asset management system, you need to know what kind of website you have. Some solutions work better than others. Once you’ve narrowed down your options, test them. See which one works best for you.

Keep Updating Content

Make sure you regularly update your content. Doing this will ensure that your website stays relevant. Updated content will always be important to search engines. Websites with outdated content may not receive rankings as high as those with current content.

Don’t Overlook Security Issues

Security is essential. Hackers who gain access to your site could steal information from your customers. In addition, they could damage your reputation. Therefore, ensure your digital asset management system has security measures in place.

Final Thoughts

Digital asset management systems are great tools for improving your SEO ranking. You must take advantage of this technology if you’re looking for ways to boost your online presence. Start by finding the right solution for your business, and you’ll enjoy all the benefits in no time.