You probably already know that your website’s coding can impact your search engine rankings. You know that adding snippets for SEO, like a meta description, alt tags, and title tags,…

Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help…

Google’s new guide to search features visualizes and defines the various elements on a search results page. When you need help with SEO, it can be challenging to get the…

Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used…

Every brand wants to make a good impression online, but having a standout website or social media presence isn’t enough. These days, everyone has an opinion on just about everything,…

“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire.…

In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the…

Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run…

Twitter is launching a modified version of its verification system, which includes gold checkmarks for businesses and unique labels for official accounts. The new system aims to correct problems that…

It doesn’t take a professional economist to predict the global markets are headed for a downturn. In the past year, inflation rates in the United States have hovered around 7%,…

Twitter is rolling out Community Notes worldwide, allowing everyone to view and rate fact checks contributed by other users. In a thread on Twitter, the company announces the feature formerly…

ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use…

To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out…

It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the…

When should you use a child theme for WordPress? It is important to create a child theme if you plan to make any custom changes to the code. This way,…

TikTok and Instagram may be taking their moment to shine, but Facebook is a social media platform your business simply can’t ignore. Facebook’s monthly active users have continued to rise…

Crawling is the first step on any page’s journey to a results page. Search engines must discover your page before evaluating it and deciding where to place it in the…

This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own. Wondering why some of your articles’ visibility seemed to suddenly dip this…

Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists…

Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. Meta is enabling Stars on all public Facebook…

There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard…

Google’s annual report of top search trends is available, including all new categories not seen in previous years. Google publishes data on the top trending searches every year, which is…

Inspired by the SEO strategies embraced by Adobe and Canva, I began studying feature pages and the possibility of leveraging non-branded keywords to increase conversions. A couple of months ago,…

SEO is a field that’s ripe with opportunities to build fulfilling careers, though there’s no clearly defined path to getting started. There aren’t necessarily any degrees required to work in…

Are you looking to get more followers on Instagram, but don’t know where to start? There are many ways to increase your followers on Instagram – some people buy them…

Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on…

How do you increase the probability of your agency’s survival and success? According to accomplished entrepreneur Dan Schulman (CEO of PayPal): “The only sustainable competitive advantage that any company has…