Are Homepages The Most Important To Google?
A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from…
The Three Pillars Of Content Marketing Strategy
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
The Ranking Factors & The Myths We Found
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
7 Ways SEMs Can Leverage AI Tools
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Tree Of Thoughts Prompting For Better Generative AI Results
Many are aware of the popular Chain of Thoughts (CoT) method of prompting generative AI in order to obtain better and more sophisticated responses. Researchers from Google DeepMind and Princeton…
John Mueller On Keyword Domain Names And Branding For SEO
In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an…
John Mueller On AI-Generated Images, Stock Photos
John Mueller, Google Search Advocate, recently shared his “shower” thoughts on the use of AI-generated images on websites versus stock photography. His discussion opened up an intriguing debate on how…
Google On Knowing Best SEO Was Applied
In a recent Google office hours recording, Google’s John Mueller answered a question about how one knows if their SEO coverage is complete and if there are any tools that…
Machine Learning Examples In The Real World (And For SEO)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Google PageRank Explained for SEO Beginners
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been a trusted resource for SEO enthusiasts and professionals worldwide. In…
Google Answers How It Handles A Specific Non-Standard Meta Tag
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this…
What Are The Differences? (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
16 Local Search Developments You Need to Know About From Q4 2023
Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we’re…
Should You Focus On Zero Search Volume Keywords?
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
6 Ways Coca-Cola Uses Generative AI For Advertising & Marketing
Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on…
Finding Keywords for Content No One Else Has
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
WordPress Migration Guides Undermining Divi, Elementor And Wix?
WordPress is creating guides and tools to help publishers migrate to their block based editor Gutenberg and away from commercial WordPress page builders and private closed source content management systems…
Google On How Subdomain Caused Perception Of Indexing Issue
In a Google Office Hours Q & A, Google’s John Mueller answered a question about a site not getting indexed that brought to light a technical SEO fact about domains…
Here Are the Champions: 25 Top Moz Blogs of 2023
By Tom Capper | March 29, 2023 Before we’d heard of SGEs, Google’s main entrant in the AI arms race of 2023 seemed to be its chat interface. Tom compared…
Will AI Kill SEO? We Asked ChatGPT
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Increase Localized Traffic To EU Domain Hosted In US
In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted…
2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes,…
How To Optimize Website Architecture For SEO (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How Gen Z Are Using Social Media
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Why Google Recommends Hierarchical Site Structure For SEO
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary…
What To Expect In 2024
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed…
What Are They And Why Do They Matter?
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…