Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only…

Does the IP address of your website’s server affect your rankings in search results? According to some sources around the internet, your IP address is a ranking signal used by…

Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But…

Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the…

Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s…

There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google…

Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. In an announcement, the company states: “We want to ensure everyone on Twitter…

LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages. The next time you login to LinkedIn…

Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ad…

It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the…

We know that there are many reasons to focus on SEO from a commercial standpoint. Working on your company’s SEO can help raise the quality of your website, your brand…

At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before…

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average…

In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal…

Google’s Search Relations team confirms that noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. This topic is addressed not once but thrice…

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return…

As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system. “Freshness” is a common theme among Google updates, spanning over a decade.…

An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to discuss the topic of whether Google is getting worse. Mayer suggested that asking why Google Search is getting worse…

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point…

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. This topic is addressed during the November 2022 edition of…

Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad explained that it wasn’t Google that was bad it was the Internet. Then she…

So many factors impact SEO performance that there are countless different threads to be pulled on. How do you know where to focus your time and effort to significantly impact…

Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists…

There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard…

When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead. This year, SEO practitioners overcame challenges posed by a lack of resources,…

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a global study run by…

For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?” Now, the wheels are turning, and the primary goal of many…

7 Key Questions To Ask When Assessing Your SEO Business Needs To make your SEO tool search even more practical, here are some more guiding questions to ask your SEO…