AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT…

In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8…

As the holiday shopping season approaches its zenith, advertisers are keenly preparing for the final rush of consumer spending. Microsoft Advertising provides insights and strategies to help businesses capitalize on…

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue…

Explore Amazon’s “AI Ready” program with eight free AI and generative AI courses for business professionals and non-technical audiences. Amazon’s ‘AI Ready’ initiative aims to train 2 million in AI…

Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented…

AI is everywhere. You can use ChatGPT for enhanced data analysis and even to help with your copy, but there are other tools that you can use to enhance your…

Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting…

As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, Steve Fischer, Chief Business…

The decision for Altman’s departure follows the board’s deliberation over his communication approach, which they found lacked the necessary candor for effective governance. In the official statement, the board expressed…

Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T.…

As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline…

Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s…

Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will…

Google’s latest update to Bard, with new math and data visualization features, marks a significant advancement in making cutting-edge technology to younger users. This expansion of AI features could enrich…

With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post…

We’re hosting an exclusive deep dive into the evolving world of search – and you’re invited! On November 29, join our live, roundtable discussion on the evolution of search, and…

Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across…

Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help…

Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a…

This holiday shopping season, Google aims to make your gift hunt more accessible than ever with new AI-powered features. In an announcement today, Google unveiled three new ways its generative…

I have interviewed many people for SEO roles during my time as a manager. I can say that certain mistakes are made during interviews that can easily be avoided. Unfortunately,…

YouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented…

Instagram added new ways to share content with reels, feed photos, carousels and stories plus added a new for content creators to gain insights into content performance. Instagram added the…

Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO…

Microsoft announced significant upgrades to Bing Chat and Bing Chat Enterprise as part of the new Copilot AI Companion, with planned integrations with OpenAI GPTs and plugins. An important new…