Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for…

Framework 1: Gain Control By Supporting Centralization & Consistency Across Every Brand/Market Mix You need to have control over all levels: Brand level: Plan to highlight all common opportunities across…

Approximately twenty employees, including top senior engineers, were fired today apparently for expressing critical opinions in a private Slack channel. Some of the critical opinions may have been in reaction…

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. Google’s Search Liaison, Danny Sullivan, announced on Twitter in…

YouTube is adding new shopping features to its short-form video platform, according to a story first reported by the Financial Times. Adopting a model similar to that of social media…

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. Microsoft piloted video ads in September 2021 in select countries. Over…

Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing one version of…

“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group. It’s a question you may have…

Another year is fast approaching its end, and with that, the holiday season is nearly upon us. Now, we all know how important that is for businesses, especially for retail…

Run a scan on your image-heavy pages with WebCEO’s Speed Optimization tool to see how well you are doing. Screenshot from WebCEO, November 2022 Pay special attention to the Cumulative…

TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. In an announcement, TikTok promotes the launch of a small business…

Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s tracking of users’ locations. The result of work by a…

LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The courses combine educational videos from…

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to…

There are reports that approximately 4,400 contract employees out of 5,500 were laid off by Twitter. Some employees had no idea until they read about it on Twitter. The first…

May I see a copy of your social media strategy? 🦗(crickets) 🦗 More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are…

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are…

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but…

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October…

Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. While many may not know exactly what it is, Tumblr is one…

The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. Many of the vulnerabilities range in severity to as high…

Can you imagine a world without Google? Though the company has only been in existence since 1998, it has become a ubiquitous part of the tech landscape. In their wildest…

According to a tweet by a journalist for Platformer (@platformer), multiple senior level executives in charge of security, privacy and safety & integrity have all resigned from Twitter. Because their…

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…

Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what SEOs…

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like…

Are you looking to expand your SEO and content marketing teams in 2023? Three in four employers report difficulty finding the talent they need, but don’t worry – we can…

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an…