Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an…

One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more…

In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha, the…

Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and find instant results that are…

Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform. The…

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October, though historical data will remain available.…

Twitter announced that it will be rolling out two updates that will incorporate video discovery with a new video carousel and improve the user experience of watching full screen videos.…

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a…

Google announced that it is joining the Speech Accessibility Project in order to help develop advanced speech recognition systems that can serve the needs of people with impaired speech. Speech…

Google parent company Alphabet Inc. will pay $85 million to end a consumer privacy lawsuit filed by the state of Arizona. The suit, which was filed in May 2020, alleged…

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. Additional updates include augmented reality (AR)…

Responsive search ads (RSA) testing can be daunting yet rewarding. Google sending the expanded text ad (ETA) the way of the dinosaur disappointed many advertisers and marketers. But the opportunities…

Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business? How can you tweak your content and SEO strategies…

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount…

“Content is everything.” At least, that’s one variation of the saying each website owner adheres to. But in the ever-changing landscape of content marketing, content distribution is a close runner-up…

The game of search has evolved into something far beyond just optimizing your site for Google alone. Digital marketers are pressured to deliver results and are often conflicted about which…

Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can…

That’s why, as Sandford advises, you need to proactively communicate both the opportunity and the downsides. According to him, you should: Flag the issue in good time.Flagging a potential issue…

YouTube Shorts is adopting another popular TikTok feature that allows creators to narrate over videos. Learn how to add voiceovers after recording a piece of content. You can utilize voiceovers…

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The Financial Times reports TikTok is getting…

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and…

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. Unlike other Android apps that open web links…

Have you ever stumbled across an exciting video and wondered where it came from? If so, you’ll be pleased to know that there are many ways to find a video…

Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic,…

The digital landscape is highly competitive and wildly oversaturated. And when it comes to digital marketing, how can you set your business apart from the competition and capture the attention…

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also…

Gutenberg 14.2 is released and available for download. The latest version features user interface improvements including an easier workflow and performance improvements plus new header and footer blocks. All of…