7 Changes Marketers Should Make
If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and…
Prepare For Search Generative Experience With “Search Experience Optimization”
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At…
4 Tips To Save You $4K In Monthly Ad Spend
As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget. No one likes the idea of wasted ad spend, but often,…
Google On 404 Errors And Search Console Validation Fix
Google’s John Mueller answered an interesting question about what actually happens after clicking the “validate a fix” link in Search Console if the 404 status still exists. John Mueller explained…
New Google Analytics Feature Detects Subtle Data Trend Changes
Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over…
Building Links with Digital PR Is Hard
Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult, and understanding what journalists want and don’t want is difficult,…
OpenAI ChatGPT Is Testing A Memory Feature
OpenAI announced that it is rolling out a test of ChatGPT memory, a new feature that remembers past conversations to learn a users preferences, remembers styles and tones and format…
12 PPC Features You Might Not Know About
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable…
4 Types Of Data Campaigns In Digital PR For SEO
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable…
7 Tips For Effective SEO Reports That Build Buy-In
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…
Scalable Strategies To Earn 100’s Of Digital PR Links
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and…
Google AdSense Shifts To eCPM Payment Model
Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers…
Why Did Google Gemini “Leak” Chat Data?
It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to…
Google Uses AI To Detect Fake Online Reviews Faster
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in…
Local Business FAQs: A Little More Love
The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and reputation. If you’re old enough…
WordPress SiteOrigin Widgets Bundle Plugin Vulnerability Affects +600,000 Sites
SiteOrigin Widgets Bundle WordPress plugin with over 600,000 installations patched an authenticated stored cross-site scripting (XSS) vulnerability that could allow attackers to upload arbitrary files and expose site visitors to…
7 Tips For Effective SEO Reports That Build Buy-In
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…
Understanding The Unique Challenges Of Multilingual And Multinational Websites
Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the site. When it comes to managing SEO for multilingual and…
B2B Content Marketing Strategies: High-Quality Lead Generation
Content is key for generating high-quality leads in B2B marketing. You must know how to leverage content to begin and nurture meaningful interactions. Words and graphics have the power to…
WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites
A popular WordPress backup plugin installed in over 200,000 websites recently patched a high severity vulnerability that could lead to a denial of service attack. Wordfence assigned a CVSS severity…
Google Gemini Warning: Don’t Share Confidential Information
Google Gemini privacy support pages warn that information shared with Gemini Apps may be read and annotated by human reviewers and also be included into AI training datasets. This is…
It’s Bigger Than You Think
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. One…
The Anatomy of Addictive Content
The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers understand complex topics. If a piece of content is difficult…
Get Started With GSC Queries In BigQuery
BigQuery has a number of advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. It lets you process billions of…
Meet the 7 Most Popular Search Engines in the World
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes…
7 Google Ads Shortcuts For Better Results With Less Effort
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and…
Drive Revenue with Your Organic Traffic
And finally, what happens when the sales are rolling in, but that revenue just isn’t sticking? For SaaS businesses, this could mean that churn rate is high. And in e-commerce,…
Google Clarifies the “Google-Extended” Crawler Documentation
Google recently updated the documentation of its Google-Extended web crawler user agent, reflecting changes in product naming and clarifying the impact on search, which may be a concern for those…
Google Updates Web Stories Availability
Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes. Google Web Stories Web Stories is a visual short…
What Data Science Can Do for Site Architectures
The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As…