SEO news from around the world
Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder…
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The…
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google…
Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest…
It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically competent, conscientious, and even courageous at times. Google also wisely…
In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just…
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend…
Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation…
This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new question: “Are we visible in AI search?” This is…
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s…
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability…
In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build…
For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving,…
Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or…
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters. Search Console and Rich Results Test stop…
Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means you can push recordings straight…
The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same…
Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help train Claude. If approved, plaintiffs’ counsel says it would be…
Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier vague language with concrete numbers marketers can plan around. The…
When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a collective sigh of relief. There would be no breakup of…
So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on the Internet. But this may not be as cut and…
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic result in a search engine,…
Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search.…
Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show the same bare login form, Google may treat them as…
A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in the Google antitrust case featured a passage that offers a…
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms. An Ahrefs study shows that AI assistants send users to…
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This…
It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in interviews that are increasingly demanding…
Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon venue. Tony DiNapoli’s Family-style Italian Walk time: 10 minutes |…
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website.…