This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November 2023 study and provides a snapshot of projected ad spend,…

Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted…

Another vulnerability was discovered in the LiteSpeed Cache WordPress plugin—an Unauthenticated Privilege Escalation that could lead to a total site takeover. Unfortunately, updating to the latest version of the plugin…

OpenAI, the company behind ChatGPT, has introduced a prototype of SearchGPT, an AI-powered search engine. The launch has sparked considerable interest, leading to discussions about its potential to compete with…

SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has many meanings. In digital marketing, it simply means…

Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about third-party spam scores and their relation to how…

WooCommerce survey offers insights into the strategies that online retailers are using to prepare for Black Friday and Cyber Monday (BFCM) and why it’s important to be proactive. Online Sales…

WordPress announced a major clampdown to protect its theme and plugin ecosystem from password insecurity. These improvements follow a flurry of attacks in June that compromised multiple plugins at the…

A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals it uses to surface previously visited sites. The post illustrates that natural…

YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload. YouTube adds text and filter options for Shorts thumbnails. Post-upload thumbnail editing…

Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns…

Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative search tool attempts to directly answer queries by synthesizing information from web…

Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data. In last week’s article of this value-based…

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too…

Advisories have been issued regarding vulnerabilities discovered in two of the most popular WordPress contact form plugins, potentially affecting over 1.1 million installations. Users are advised to update their plugins…

Google has announced the completion of its August core update. Website owners and SEO professionals can now fully assess the update’s impact on search performance. This roll-out is now complete.…

Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024…

The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which…

What does a world where you pay with data vs. money look like? Over the past two decades, many services, including content platforms, social networks, and search engines, allowed consumers…

Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings…

Google’s John Mueller responded to a LinkedIn post about the visual impact of favicons in search results, sharing a tip that isn’t officially documented but could improve their visibility. Favicons…

YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent…

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these…

Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical…

A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed the stagnation in WordPress growth, exploring the causes and potential solutions. Stagnation…

A vulnerability advisory was issued about two WordPress themes found on ThemeForest that could allow a hacker to delete arbitrary files and inject malicious scripts into a website. Two WordPress…

Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data.…