The judge overseeing the legal battle between WP Engine versus Automattic and Matt Mullenweg issued a ruling that fully dismissed two of WP Engine’s claims, allowed several to proceed, and…

One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance of WordPress. Another is that…

Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL,…

The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The July update…

Google published a new edition of its Search Quality Evaluator Guidelines. The update clarifies that the Your Money Your Life (YMYL) category now covers election and voting information, along with…

Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About…

Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder…

Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The…

New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google…

Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest…

In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just…

Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend…

Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation…

This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new question: “Are we visible in AI search?” This is…

Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s…

I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability…

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build…

For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving,…

Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters. Search Console and Rich Results Test stop…

Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means you can push recordings straight…

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same…

Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help train Claude. If approved, plaintiffs’ counsel says it would be…

Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier vague language with concrete numbers marketers can plan around. The…

When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a collective sigh of relief. There would be no breakup of…

There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic result in a search engine,…

Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show the same bare login form, Google may treat them as…