What If User Satisfaction Is The Most Important Factor In SEO?
Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post…
What It Means For Social & Search
Google has been testing Social Channel Insights inside Google Search Console (GSC). This update may appear small, but it’s more than meets the eye. In the search landscape, these new…
Google May Let Sites Opt Out Of AI Search Features
Google says it’s exploring updates that could let websites opt out of AI-powered search features specifically. The blog post came the same day the UK’s Competition and Markets Authority opened…
Information Retrieval Part 1: Disambiguation
TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to…
New Yahoo Scout AI Search Delivers The Classic Search Flavor People Miss
Yahoo has announced Yahoo Scout, a new AI-powered answer engine now available in beta to users in the United States, providing a clean Classic Search experience with the power of…
Browser Wars Are Coming To AI Search: An AMA With Mark-Williams Cook
Yeah, for sure. When Reddit started dominating visibility, first in Google and then in LLMs, I saw many people saying, “We need to be posting there.” That always makes me…
WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites
A security advisory was published about a vulnerability affecting the WP Go Maps plugin for WordPress installed on over 300,000 websites. The flaw enables authenticated subscribers to modify map engine…
Unlocking Meta’s Product-Level Ad Data
Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right…
Google AI Overviews Now Powered By Gemini 3
Google is making Gemini 3 the default model for AI Overviews in markets where the feature is available and adding a direct path into AI Mode conversations. The updates, shared…
How Do You Compete In Agentic Commerce?
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Agentic commerce transforms organic search from a source of cheap traffic into the mandatory gatekeeper of AI verification.…
How To Build Site Authority and Multi-Channel Relevance in the Age of AI
Step 1: Define relevant campaign ideas for off-site campaigns that work across the entire digital landscape We all know that in link building, relevance is king. In 2024, the Google…
Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality
Sam Altman said OpenAI “screwed up” GPT-5.2’s writing quality during a developer town hall Monday evening. When asked about user feedback that GPT-5.2 produces writing that’s “unwieldy” and “hard to…
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator…
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’
Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World…
5 Google Analytics Reports PPC Marketers Should Actually Use
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where…
Google’s New User Intent Extraction Method
Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models…
Shopify Shares More Details On Universal Commerce Protocol (UCP)
Harley Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables…
What Is The PPC Manager’s Role In The AI Era?
Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes…
45 Best Subreddits For Marketing & SEO Professionals
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a…
Google’s Podcast Launch, Demand Gen, ChatGPT Ads
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI…
AI Mode Gets Personal, Google Warns About Free Hosting
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for…
User Data Is Important In Google’s Ranking Systems. What We Learned From Liz Reid’s Appeal Declaration
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors.…
If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
6. Should we invest in GEO, or is it just chasing a fad? Both can be true. A lot of what’s being labeled as Generative Engine Optimization overlaps with what…
BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites
A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high), enables unauthenticated attackers…
What is ChatGPT Atlas? – Moz
User input So that’s where the user inputs. It’s where you input your query because you’re trying to find the best pair of running shoes for you personally, not just…
56% Of CEOs Report No Revenue Gains From AI: PwC Survey
Most companies haven’t yet seen financial returns from their AI investments, according to PwC’s 29th Global CEO Survey. The survey of 4,454 chief executives across 95 countries found that 56%…
When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments
A quick note up front, so we start on the right foot. The research I’m about to reference is not mine. I did not run these experiments. I’m not affiliated…
TikTok US Deal Closes After Years Of Regulatory Uncertainty
A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business…
A Breakdown Of Microsoft’s Guide To AEO & GEO
Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate…
Google Launches Personal Intelligence In AI Mode
Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced…