Marketing In The Eligibility Era
Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet…
You Can Disavow Entire TLDs Like .XYZ With Domain Directive
Google’s John Mueller casually mentioned the other day that it’s possible to disavow entire top level domains (TLDs) like .xyz which can come in handy if spammers are consistently using…
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing
In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index and how it ranks results for individual users. Reid told…
Google Updates AI Recipe Results To Send More Traffic
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode…
Google Says Disavow Links If You’re Conflicted And Need To Be Sure
Google’s John Mueller answered a question about the Disavow Tool where someone was worried about how a steady stream of links that he said were accruing to the site but…
Google AI Mode Cites Itself More Often, With More Organic Links
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now…
In and Out of Model Responses Explained — Whiteboard Friday
So if it doesn’t, then, for example, we might have a query, like “write me a poem,” that doesn’t refer to anything particularly factual or fresh or topical. So you…
AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse
Welcome to SEO Pulse: this week’s updates affect how AI Overviews select sources, how far AI search has expanded across industries, and what two search engines now say about optimizing…
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to…
NanoClaw Creator Loses SEO Battle To Impostor Website
The creator of NanoClaw, an open source AI agent platform with over 18,000 GitHub stars, says Google is ranking a fake website above his project’s real site. In tests conducted…
What SMEC’s Data Reveals About AI Max Performance
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks suggest advertisers can expect meaningful conversion growth without major efficiency…
Why Google Discover Is No Longer Just For Publishers
At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of…
How To Write With AI Without Sounding Like a Machine [Free AI Workflows & Prompts]
Is your AI writing sounding robotic and generic? Learn a step-by-step process to use AI strategically while keeping your voice sharp, human, and engaging. Source link
The Verified Source Pack Agents Trust First
Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just…
If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar]
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen.…
What’s Right For Your Business?
Digital marketing usually gets discussed as one bucket in companies. It shows up in planning decks as a single line item, even though what sits underneath it is far more…
Google Removes JavaScript SEO Warning, Says It’s Outdated
Google removed outdated JavaScript and accessibility guidance from its documentation. Google Search has rendered JavaScript well for years. It’s the latest in a series of JS documentation updates. …
WordPress Releases AI Plugins For Anthropic Claude, Google Gemini, And OpenAI
WordPress has created three new plugins that make it easy to add OpenAI, Google Gemini, or Anthropic Claude integration for the PHP AI Client SDK. The plugins enable text, image,…
Google Updates AI Mode Recipe Sites Results In Response To Backlash
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode…
Why Most Enterprise SEO Operating Models Are Structurally Broken
Enterprise SEO doesn’t usually fail because of bad tactics. It fails because the operating model itself makes success nearly impossible. For years, organizations have treated SEO like a downstream marketing…
Google Zero Is A Lie
There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and…
Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation
Yoast announced a new Schema Aggregation feature that locates your site’s entire structured data in one location. The integration enables WordPress sites that use Yoast’s plugin to make website content…
Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites
A security advisory was issued for two vulnerabilities affecting the Seraphinite Accelerator WordPress plugin that’s installed in over 60,000 websites. The vulnerabilities can be exploited by any logged-in user with…
WordPress User Registration & Membership Plugin Vulnerability
An advisory has been published about a critical vulnerability discovered in the User Registration & Membership plugin for WordPress, installed on more than 60,000 websites. The vulnerability is rated 9.8/10.…
Page Builder by SiteOrigin WordPress Vulnerability Affects Up To 500k Sites
An advisory was published about a high-severity vulnerability discovered in the Page Builder by SiteOrigin WordPress plugin, which is installed on more than 500,000 websites. This is the third vulnerability…
Why Atlas & Comet Are Unlikely To Win The AI Browser War
If someone had asked me a year ago what might be the next big innovation to come out of the major AI companies, I’m pretty sure I wouldn’t have said,…
WordPress Calendar Plugin Vulnerability Affects Up To 100k Sites
Wordfence published an advisory on a vulnerability in the LatePoint – Calendar Booking WordPress Plugin that makes it possible for authenticated attackers with Agent-level access and above to gain higher…
Builderius WordPress Page Builder Integrates Claude AI
Builderius has released an experimental AI integration that connects Anthropic’s Claude to live WordPress projects through the Model Context Protocol. The release enables the AI to read the full state…
How To Build An AI SEO Strategy That Outlasts Tactics
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a…
Significant Advancement In Long-Context AI
Google Research has introduced two new research papers, Titans and MIRAS, aimed at addressing a growing limitation in modern AI systems: handling very long stretches of information without slowing down…