SEO news from around the world
The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured,…
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons…
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer.…
Jobs with the highest potential for AI-assisted productivity gains also face the highest projected job losses, according to a new index from Digital Planet at Tufts University’s Fletcher School. The…
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are…
Enterprise SEO doesn’t fail because teams don’t care, lack expertise, or miss tactics. It fails because ownership is fractured. In most large organizations, everyone controls a piece of SEO, yet…
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower.…
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for…
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages. The post Google: Pages Are Getting…
Check how much traffic comes from commercial and transactional keywords, then look for gaps your competitors are using to drive revenue. Explain the value of impressions Impressions mean people are…
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how…
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits…
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.” The post WordPress Delays Release Of Version 7.0 To…
AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize…
Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of…
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an…
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase…
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally…
This is Part 2 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO and why the shift matters. This…
Google has begun rolling out the March core update, according to the Google Search Status Dashboard. The rollout began at 2:00 AM PT, with the release note posted at 2:14…
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google…
Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and…
Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing over whether to block AI…
Wikipedia recently published guidelines prohibiting the use of AI to generate or rewrite articles, except for two exceptions related to editing and translations. The guidelines acknowledges that identifying AI generated…
1. Consider specifying locations or personas So one of the big ones that you could play with is locations and personas. So, in your traditional rank tracking, something that a…
Google’s March 2026 Spam Update was welcomed by many in the SEO community who were hoping for relief from listicles, AI content rewriters, and Google’s own AI Overviews that “rehash…
Editor’s note: this article was written a few days before the core update that started to roll out on March 24. Updates like Florida, Allegra, and Brandy were major turning…
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and…
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live,…