SEO news from around the world
Most SEO failures aren’t caused by bad SEOs. They’re caused by organizations that don’t have the systems to support them. That’s the argument Ash Nallawalla has been building across five…
Every AI system serving answers today operates with two fundamentally different memory architectures, and the boundary between them runs along a single invisible line: the training data cutoff. Content published…
Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’…
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you…
There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips, yet despite this influx of information, marketing leaders also somehow…
AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift. Is your CMS structured for AI-powered search and answer engines?Can your content…
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…
Google started rolling out the March 2026 spam update today, according to the Google Search Status Dashboard. The update is global and in all languages, with a rollout that may…
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets…
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how…
“You are an expert” persona prompting can harm performance as much as it helps. A new study shows that persona prompting improves alignment with human expectations but can reduce factual…
The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content. Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews? How do…
Bing Webmaster Tools added a new mapping feature to the AI Performance dashboard. You can now click a grounding query to see which pages are cited for it. Or click…
Joost de Valk, the co-founder of the Yoast SEO plugin, provoked a discussion and some controversy with a recent blog post that posited that the concept of needing a content…
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new…
The SEO industry has spent the last couple of decades perfecting the art of looking productive while delivering value some might describe as questionable. Armed with an extensive suite of…
It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing…
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that…
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now…
When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature. Now the same pattern…
For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ending. I’ve been in website optimization for 15+ years, and this is the biggest…
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and…
Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro…
1. Semantic So number 1, semantic. This is obviously one we’re very familiar with from conventional keyword research. Instead of wireless mice, what about cordless mice or other similar sorts…
For today’s Ask An SEO, we answer the question: “As an SEO, should I be using log file data, and what can it tell me that tools can’t?” What Are…
Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and announced a simpler onboarding process through Merchant Center. The update…
So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your…
Avoid prompts that create false positives Separate prompts into three types: branded, comparison, and non-branded. Branded prompts trigger your brand name and inflate visibility, which doesn’t tell you whether you’re…
Google’s John Mueller answered a question about Search Console and 404 error reporting, suggesting that repeated crawling of pages with a 404 status code is a positive signal. 404 Status…