Creating content is not easy; it takes work and a lot of time. And if you’re not a full-time creator, you probably don’t have the time and resources to focus…

As a law firm owner, wouldn’t you like your video marketing to get clients buzzing? Believe it or not, law firm content doesn’t have to be boring – and in…

As artificial intelligence permeates our lives, public awareness becomes increasingly significant. In this article, we delve into a recent survey by the Pew Research Center that explores American adults’ familiarity…

In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the algorithm’s future and its implications for creators in…

Three platforms dominate short-form video content: TikTok, Instagram Reels, and YouTube Shorts. A recent study conducted by Social Insider dives into the performance stats of these platforms, analyzing key metrics…

Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you…

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for…

If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics…

SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of…

Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look…

In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain…

Are you interested in the new social media platform aiming to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey…

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on…

If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you…

On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress…

YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and…

When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO…

In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides…

Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution…

One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading up on plugins, it’s…

Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible…

Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to…

Former search engine Neeva was acquired by data cloud platform company Snowflake, hinting at future integration of the Neeva AI search technology into their products. Neeva Neeva was founded by…

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do…

There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your…

As digital marketers and SEO professionals, we always seek new and innovative tools to help us achieve better client results. With the rise of AI technology, we now have access…

There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a…