Perplexity announced an update to its Copilot feature with GPT-3.5 Turbo fine-tuning from OpenAI and the introduction of Code Llama to Perplexity’s LLaMa Chat. great use (and metrics) of the…

As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere,…

LinkedIn has announced several new features to improve the newsletter experience for creators and readers. These updates come as LinkedIn has seen newsletters grow exponentially in popularity over the past…

Google has announced a shift in its vehicle marketing strategy to better serve the transition of car shopping to the digital space. Google says consumers are increasingly starting their car-shopping…

Salesforce took the lead in a $235 million financing round for Hugging Face, raising its valuation to $4.5 billion. The financing round was also joined by technology giants, including Google,…

Meta AI has unveiled its latest innovation in artificial intelligence (AI), Code Llama. Meta’s latest large language model (LLM) is poised to change how code is written, understood, and debugged.…

LinkedIn announced it has enhanced its recommendation algorithm with AI to deliver more personalized experiences across the platform. In a blog post, LinkedIn reveals the technical details and engineering work…

If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy.…

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the…

Google announced an expansion of Google AI into their Workspace product, promoting zero trust and digital sovereignty controls. The announcement details steps they are taking to ensure customer data in…

You may not realize it, but many of the data-driven insights in GA4 that you utilize daily are powered by AI. Features like automated insights, custom insights, and personalized recommendations…

The popularity of generative artificial intelligence (AI) tools like ChatGPT has led to an explosion of AI content, prompting new guidance from the Associated Press (AP). The latest advice from…

Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September…

Threads by Instagram is rolling out the web version of its social platform this week in a pivotal move that will resonate within the industry. Screenshot from Threads, August 2023…

Disctopia, a podcast hosting platform for independent creators, announced a partnership with Semrush to optimize podcast episodes with its Podcast Hosting App. This new SEO feature enables keyword extraction from…

Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use…

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer:…

According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming…

In the most recent episode of Google’s podcast “Search Off the Record,” Search Liaison Danny Sullivan joins the show to discuss a timely topic. Coinciding with the rollout of Google’s…

OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. Developers can now fine-tune GPT-3.5 Turbo to suit their needs. Fine-tuning trains models on…

Google announced the launch of the August 2023 core update. The company stated that it will update its ranking release history page once the update’s rollout is complete. Google regularly…

Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15.…

If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about…

This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to…

In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to…

Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have…

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…

Threads is a text-based social media app created by Instagram to compete with X (formerly Twitter). The new social app was announced on July 5, 2023, and quickly surpassed 150…

Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic…