SEO news from around the world
Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the…
When it comes to building your website, choosing a domain name is one of the most important decisions you will make because it affects how the site is marketed and…
Google has announced the next testing phase of new features for Google Workspace users. Having commenced alpha testing, Google expanded the availability of eSignature to provide a more seamless signing…
Google plans to update mobile apps with Gmail translation, improving global business and marketing communications. Google has introduced native translation integration within the Gmail mobile app, extending the feature previously…
ChatGPT Custom instructions are now available for all users (except in the EU and UK) without a Plus subscription. Custom instructions are now accessible to ChatGPT users except in EU…
Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want…
YouTube has announced new policies to fight spam and fraud on its platform. Beginning on August 31, 2023, links in YouTube Shorts comments and descriptions will slowly become unclickable. YouTube…
There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the…
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day…
Google and Universal Music (and other music companies) may be in negotiations to license artists’ voices and melodies for songs generated by artificial intelligence (AI). This development, initially reported by…
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible.…
Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but…
Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images. Instagram’s Threads has introduced six new features in…
With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to…
Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for…
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis.…
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever!…
Simply enter details about your niche, and ContentShake will generate multiple topic ideas for you to choose from. Here’s how it works: Input a topic or keyword of your choice,…
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max…
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers…
Google has published an updated version of its annual holiday advertising best practices guide, offering marketers several new recommendations to help maximize results. The new guide highlights the growing role…
Multilingual Mastery: Amplifying Your Business Reach Through Localization Have you wondered how to expand your business’ reach across different languages and cultures? Do you know what role multilingual and localized…
Moz introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon. This analytical tool could help companies evaluate the competitive landscape with a unique brand comparison…
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss,…
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data,…
Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller.…
In six months since Bing and Edge’s reinvention, Microsoft reports staggering user engagement with over one billion Bing AI chats and 750 million images generated. Additionally, Edge has seen nine…
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable.…
OpenAI recently updated its official ChatGPT app, expanding access to Custom Instructions to iOS devices. Screenshot from ChatGPT iOS app, August 2023 Announced in July, the feature allows users to…
Google Search Advocate John Mueller suggests three ways to prevent potentially inaccurate AI chatbot content from being indexed. Website owners should be mindful of potential issues caused by AI chatbots…