ChatGPT for keyword research does not replace traditional keyword research tools. And just like keyword research tools, you shouldn’t blindly rely on them alone to do your keyword research. Instead,…

This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own. High-quality media is a major component of your on-page SEO strategy. When you’re a…

Google recently rolled out its newest goal type to advertisers: customer acquisition goals. The customer acquisition goal efficiently finds new customers through different Google Ads campaign types based on marketing…

In a recent update, Google Ads improved how it imports web conversion data, allowing for more precise measurements and enhanced optimization. Google Ads now supports the import of fractional, cross-channel…

In response to the complex relationship between mental health issues and online content, YouTube is updating its approach to videos depicting eating disorders. While YouTube has long removed content that…

Reports emerged yesterday that Samsung is considering replacing Google with Bing as the default search provider on its devices. However, those concerns may be unwarranted. Samsung can’t drop Google as…

When tasked to write an article on Digital Marketing Trends, I thought it needed a fresh approach to represent the changes we are experiencing from generative AI. So, in the…

Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing…

This post was sponsored by The Nine. The opinions expressed in this article are the sponsor’s own. How do you ensure your website ranks ahead of the competition? What hurdles…

Google is expanding the visibility of shipping and returns information for merchant websites in search results. To help online retailers optimize this feature, Google is improving the Shopping report in…

Google’s AI chatbot, Bard, is capturing attention with its remarkable capabilities, hinting at a future where technology and creativity converge. In a recent 60 Minutes interview, Google CEO Sundar Pichai…

Google is reportedly rushing to develop a new artificial intelligence (AI)-powered search engine in response to threats from competitors like Microsoft’s Bing. The New York Times reports this development comes…

Google announced the latest improvements to Search Ads 360 in an effort to offer a more efficient and user-friendly experience, with cross-channel campaign support and features that cater to the…

Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with…

The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products. One field that stands…

Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset…

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…

Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for…

The recently-introduced bipartisan legislature may give users and lawmakers alike a bit more than they bargained for. The Restricting the Emergence of Security Threats that Risk Information and Communications Technology…

Microsoft Advertising and Roku Advertising are joining forces in an industry-first collaboration to enhance the ad buying experience and optimize ad performance. Navigating the digital advertising landscape can often feel…

As an SEO professional, you’ve heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning models from Google,…

In the latest edition of Google’s SEO Office Hours, Analyst Gary Illyes addressed a concern raised by a website owner regarding their site disappearing from search results for a specific…

During Google’s April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human…

Google released the Google April 2023 Reviews Update today, April 12, 2023 at noon EST (9 AM PDT). This update leans heavily on signals of experience. Google’s April 2023 Product…

Are your Google Ad campaigns falling short of your expectations? Are you looking for ways to scale your ad account and drive more conversions? With a few simple tweaks to…

Google’s annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. While the report is mainly about reporting…