How To Drive Discoverability, Performance & Sales
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Jon discusses how to…
Social Media Image Size Guide For All Platforms (2023)
If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up…
Threads Adds Reposts To Profiles And Following Feed
Instagram is adding new Threads features to organize the growing volume of shared content. In separate updates from Instagram CEO, Adam Mosseri introduced new ways to find Reposts on Threads…
Google Answers Why A Site Doesn’t Rank Despite Good SEO
Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words…
5 Best Google Ads Alternatives To Diversify & Grow
It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for brands to get their products or…
Google Analytics 4 Rolls Out New User Data Export To BigQuery
Google has begun rolling out a new analytics feature allowing users to export audience data from Google Analytics 4 (GA4) to BigQuery. The new feature, User Data export, will create…
Amazon AI-Generated Customer Review Summaries: Pros & Cons
In a significant development that heralds a new era in online shopping, Amazon has begun to roll out artificial intelligence (AI)-generated customer review summaries for its products. These summaries aim…
Google Lets Businesses Add Social Media Links To Profiles
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence…
GA4 Reports Builder For Google Analytics Extension Available
Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets…
Top Local SEO Takeaways from MozCon 2023
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s my pleasure to bring you this annual…
Google Courts Small Advertisers With Premium Support Pilot
Google announced today it’s launching a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. New Pilot Program Offers Enhanced Support According…
How Should They Do It?
Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller…
Can GPT-4 Reduce The Human Cost Of Content Moderation? OpenAI Thinks So
OpenAI announced it has developed an AI system using GPT-4 to assist with content moderation on online platforms. The company says this system allows for faster iteration on policy changes…
Google Rolls Out AI Search Upgrades Focused On Education
Google announced it’s upgrading its AI-powered Search Generative Experience (SGE) with new capabilities to assist learning. The SGE launched less than three months ago has been positively received by early…
We Don’t Use Third-Party SEO Tool Scores For Rankings
In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider…
19 List Building Techniques For SaaS Link Building
A SaaS company’s link building techniques are similar to other business types. Still, the list building methods are unique because of the type of content on publisher websites and the…
Actionable Strategies For Securing Your SEO Budget
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic…
Insights From Creator Liaison Renee Ritchie
The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at…
Generative AI Adoption Rate Eclipsing Smartphones & Tablets
Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that…
YouTube Strategic Direction Revealed Over Three Key Events
I attended the annual YouTube NewFront event at Google’s Pier 57 in New York City this year. At the time, back in May, I’d come to the event hoping to…
Domain Name Is Never Going To Make Or Break Your SEO
Google’s John Mueller participated in a lively discussion on Mastodon about domain names and SEO. His discussion began as a post about whether a dash (-) in the domain name…
Balancing Creativity With Caution When Using AI to Create Content
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’m the kind of writer who hates to…
Amazon Reportedly Testing Generative AI Tools For Sellers
Amazon is reportedly testing a generative artificial intelligence (AI) tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into…
Unleash Campaign Potential: Elevate Performance Marketing
2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your…
Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work…
Site Architecture for Resource & Content Libraries — Whiteboard Friday
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects,…
What Is Marketing Automation: How Does It Work?
Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the…
How To Choose A Domain Name
When it comes to building your website, choosing a domain name is one of the most important decisions you will make because it affects how the site is marketed and…
Google Opens Beta For eSignature And Gmail ‘Email Layouts v2’
Google has announced the next testing phase of new features for Google Workspace users. Having commenced alpha testing, Google expanded the availability of eSignature to provide a more seamless signing…