Should You Focus On Zero Search Volume Keywords?
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on concerning…
How To Calculate The ROI Of SEO For Your Marketing Strategy
This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how…
Google’s John Mueller Shares Tips For Simplifying Site Structure
Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice…
Google’s John Mueller Shares Advice For Getting A Job In Tech
In a thread on Reddit, a user recently asked for advice on landing a job at a big tech company like Google. Google’s Search Advocate, John Mueller, who has been…
Daily SEO Fix: Exploring Subfolder Search with Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or…
Google To Unify GA4 & Google Ads Conversion Windows
Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window…
How To Create A Customer Journey Map
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This…
Two Search Experts Discuss Blogging About SEO [Podcast]
A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends…
The Fundamentals of Crawling for SEO – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode of Whiteboard…
OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge
Microsoft Germany CTO, Andreas Braun, confirmed that GPT-4 is coming within a week of March 9, 2023 and that it will be multimodal. Multimodal AI means that it will be…
How To Find & Analyze Data
YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But…
Social Media Engagement Rates Dropping Across Top Networks
Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content…
Weekly News Recap for Search, Social, And AI
Keeping track of the latest industry news is hard to do. Enter: the SEJ Sum-Up. Every Friday, we condense the top stories you need to know – from search to…
The Best SEO Conferences For 2023 (Virtual And In-Person)
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay…
Q&A With Google’s Martin Splitt
How does Google Search Console use product schema markup? Does semantic HTML make it easier for search engines to understand your website? Competition is fierce, and you need every easy…
Bing AI-Powered Search & Edge Browser Grow Users & Engagement
Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled…
6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations.…
5 Cost-Efficient Ways To Get Higher Return On Paid Media
Wish you could get the best of both worlds – lower cost-per-click (CPC) and more high-quality leads? Wondering how to make the most of your 2023 paid marketing budget? One…
TikTok Introduces Series For Creator Content Monetization
TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series…
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this new update, you can access the Google Analytics 4 (GA4)…
Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together…
Google Introduces Updated Desktop Search Design
Google is bringing its updated mobile search results design to desktop, the company announced today. The new layout will help users quickly identify websites in search results and ads. What’s…
DuckDuckGo Enters The AI Race With DuckAssist
DuckDuckGo, the privacy-focused search engine, has unveiled DuckAssist, a new feature that generates natural language answers to search queries using Wikipedia. This marks the first in a series of AI-assisted…
WP Statistics WordPress Plugin Patches CSRF Vulnerability
The United States Government National Vulnerability Database (NVD) published an advisory about a vulnerability discovered in the WP Statistics WordPress plugin that affects up to 600,000 active installations. The vulnerability…
Lessons From 10 Female Leaders To Inspire Your Professional Journey
Being a member and supporter of the Women in Tech SEO community, SE Ranking – which is an all-in-one, comprehensive SEO toolkit – is on a mission to make SEO…
Is TikTok Facing A US Ban?
TikTok, the Chinese-owned social media app, could be banned in the United States following the introduction of a new bill by a bipartisan group of senators. The Restricting the Emergence…
YouTube Updates Ad Policy To Allow More Profanity In Videos
YouTube is making immediate changes to its ad policy, allowing creators to monetize content that contains a moderate amount of profanity. The update, effective March 7, comes after creators raised…
The Mozbot Mashup: Roger Explores the World of Generative AI Imagery
AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and…
Elementor WordPress Contact Form Plugin Vulnerability Exposes Up To 200,000 Sites
The United States National Vulnerability Database published an advisory of an XSS vulnerability affecting the popular Metform Elementor Contact Form Builder, which exposes over 200,000 active installs to the vulnerability.…
Google Ads Launches Performance Max For Travel Goals
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when searches for “book a…