Do you know where to focus your SEO efforts this year? How has your organization been adapting to an ever-changing landscape of global events? Wondering how other digital marketers are…

You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the…

I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this at scale. Enterprise marketing…

Spring means it’s not only time to enjoy the fresh air but also to think about the tradition of spring cleaning. If it helps reduce stress and eliminate waste in…

Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or…

A vulnerability was discovered in Elementor, starting with version 3.6.0, that allows an attacker to upload arbitrary code and stage a full site takeover. The flaw was introduced through a…

Does your organization have a plan in place for the imminent loss of third-party data? Is your marketing strategy ready to take advantage of first-party data? The abolition of cookies…

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results.…

There are a lot of articles and people promoting “quick SEO fixes” on the internet. A quick Google search for “SEO tactics” returned about 14,100,000 results in less than a…

We’ve all heard the stories… and sadly, most of us have lived one or two of them, as well. They range from high maintenance and unreasonable to demanding, insulting, and…

In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands…

It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the…

Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. If your Google Analytics account is impacted by this issue, realtime data for…

Connected TV has been an emerging platform for advertisers the past two years, partially due to the pandemic. With more people staying in and working from home, over 72% of…

Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. For the first time in Reddit’s existence,…

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top…

Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what…

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing courses worth it? I’ve…

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like…

YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The launch follows a limited test period that began in…

Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands. Lisa Buyer of The…

AdSense sent an email to publishers reminding them of a new policy related to the Russian war on Ukraine that could cause a reduction in earnings. The update is meant…

Getting a law firm to rank at the top of Google Search is often a hefty task. As one of the most competitive industries out there, legal professionals can struggle…

Google Analytics (GA4) is a quickly evolving program. Twenty-five new features have been released in the two years since its announcement. What makes this a really unique time is that…

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to…

Amazon announced that they are raising commissions on a small group of product categories for a limited time. The new higher payout rates arrives two years after Amazon lowered fees…

Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. There’s…