The popular free Astra WordPress theme just updated to version 3.8.0, offering faster performance on the backend and the frontend, improving the workflow to make it easier and faster to…

Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media…

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time.…

Google announced that it is discontinuing the use of several image and video sitemap extensions. Google stated they decided to sunset the use of these sitemap extensions after evaluating the…

Want to rank faster and get more visibility for your written content? Would you like to know what’s slowing everything down? By understanding how your content gets seen and crawled…

The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for advertisers as a way…

Small businesses are getting the attention they deserve from Facebook parent company Meta. During National Small Business Week, Meta announced new ways for SMBs to take advantage of lead generation…

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite…

As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. Through an update to its Reels Play Bonus program,…

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices.…

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is…

John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There are…

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…

Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues…

Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website. Herflang tags are a perfect…

Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. This year-long initiative will combine skill…

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. Cross-channel live redirects are functionally similar to Twitch raids, which allows…

Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest addition to this increasing…

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on…

WordPress published a long list of improvements coming to WordPress 6.0. This article focuses on important changes coming to the block editor that will make designing web pages and websites…

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be…

Bill Slawski recently called attention to a patent that describes a way to apply generic ratings to content as part of a process of modifying search results. The patent applies…

WPScan and the United States Government National Vulnerability Database published a notice of a vulnerability discovered in the HubSpot WordPress plugin. The vulnerability exposes users of the plugin to a…

Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have…

This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost…

What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…

Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting performance. Image by author,…

In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022. The social media platform,…