As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay…

During Google’s Search Ads Week, the company offers an inside look at how its keyword-matching system operates. Google has released a comprehensive 28-page guide detailing how the system selects the…

TikTok announced Sounds For Businesses to make creating TikTok content with licensed music more affordable for small businesses. Businesses that use Twitter for marketing and advertising can now choose music…

Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal…

Google reminds shoppers and merchants that it has several tools to establish consumer trust. In a recent blog post, Google highlights three key ways it helps people shop safely. 1.…

As the looming Chrome third-party cookie deprecation gets closer, Google provided some well-received updates to help ease marketers’ concerns. Google’s response to user privacy was the creation of the Privacy…

Google Ads is notifying advertisers of upcoming changes to location targeting settings across campaign types starting in March. The changes aim to simplify and align the targeting process, making it…

Google’s Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This topic comes up a…

Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). For businesses to connect with their intended audience, monitoring changing trends in search and consumer…

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms…

The United States National Vulnerability Database published an advisory about two vulnerabilities discovered in the All In One SEO WordPress plugin. All In One SEO (AIOSEO) plugin, which has over…

For the last 20 years, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. With…

With so many tools and applications available for our industry, it is impossible to know about every single one. There are questions about what they do, how much they cost,…

In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate.…

Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance…

LinkedIn is releasing new tools to help make your content stand out and reach more people. Among the updates is a way to customize how your LinkedIn articles appear in…

Google has started temporarily restricting news results for approximately four percent of randomly selected Canadian users in tests that will last five weeks. The decision directly responds to an online…

Digital marketers can now optimize and prove the incremental value of their Performance Max campaigns with new features from Google. The search and advertising giant has announced several updates to…

Before you launch your next marketing campaign, wouldn’t it help to expect how much traffic and revenue you’ll bring in? After all, why promote a product or service without first…

It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts,…

Microsoft has announced the preview releases of its new Bing search engine and Edge web browser are coming to mobile, complete with AI-powered chat. Since the company introduced the all-new…

Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise…

Google Search Console update improves security and collaboration with more granular user permissions. An update to Google Search Console allows you to grant more specific permissions to team members. Users…

How has indexing changed recently? Do I really need to spend time on semantic HTML? With so many changes to search engine rankings, indexation, and search, it’s hard to know…

This year, the Google Doodle celebrates its 25 year anniversary – I wonder if there will be a Doodle to note the occasion? Now synonymous with the Google logo on…

Microsoft Bing Blogs published new information about how the new AI-integrated search works, including details of a technology called Bing Orchestrator that works like a coordinator between the Bing website…

Screenshot from Pi-Datametrics.com, January 2023. In the chart above, you can see that a “target” zone has been identified within Pi Datametrics Market Intelligence‘s Estimated Revenue Opportunity. Content for these…