A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition…

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate…

Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the…

Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The…

In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that…

Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track…

In response to a question about why SEO tools don’t show all backlinks, Google’s Search Advocate John Mueller says it’s impossible to crawl the whole web. This is stated in…

A sharp-eyed search marketer noticed that Yoast was generating duplicate sitemaps. It’s not known how long this has been happening, but the head of SEO at Yoast acknowledged the bug…

Google is giving advertisers in the automotive industry a new tool to fuel their marketing efforts in the form of an ad unit customized for vehicle sales. When people search…

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a video…

Getting a local business to rank is challenging for three reasons: An uptick in mobile uses because more people are using their phones to find businesses near them. A surge…

Google’s John Mueller answered a question about how Google’s algorithm handles abbreviations. John answered the question in depth, explaining how these are essentially synonyms and that Google doesn’t do anything…

Local businesses that want more traffic from search must improve their local rankings. But can prominence, distance, and relevance affect your organic search rankings? Read on to learn whether there…

John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered…

Reconsideration requests are indirectly related to search rankings, as they’re an essential step in the process of recovering from a Google manual penalty. They make the difference between a site…

There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for…

Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that…

Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN…

One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and…

This week’s Ask An SEO question comes from Renee in Iowa, who writes: “I read somewhere that you should submit your sitemap every month. When you provide an XML URL,…

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” Pew Research Center defines lurkers as infrequent…

A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. In addition, if there’s a skill you need…

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More…

Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a…

In-page tabs and accordions are a type of user interface (UI) control that can improve the user’s experience by splitting content into logical sections. Page visitors are then able to…

Subdomains and subdirectories allow you to organize specific types of content on your website. But can the use of subdomains or subdirectories affect your organic search rankings? Read on to…

As the web grows, more and more enterprises are now looking to SEO to help provide insights into how users interact with search engines and how they (and other sites)…