Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes on social media, it’s…

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles,…

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise…

You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded by the creator of…

Google has integrated a new method of querying data in GA4 whereby you simply type a question or a phrase, and it creates the dashboard. Imagine if you could do…

We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform…

Link building campaigns not meeting your goals? Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new…

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. This information was announced today as part of an…

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent…

The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content. And in order to meet these needs and…

Is your search engine marketing strategy based on industry-wide best practices? Confused because you’re not getting the results you want? Not seeing results quickly enough? You may need personalized SEO…

Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you…

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. This is stated during the…

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The report begins by highlighting…

Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site. They can help search engines like Google understand what a…

LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations. These new features are…

Over the past couple of years, I’ve asked some tough questions like: Now, I keep asking these questions because I believe that SEO experts, content marketers, social media marketers, and…

A publisher’s homepage is one of its most important pages for News SEO. So what happens when the number of internal links to articles from a publisher’s homepage is dramatically…

Microsoft announced the launch of PubHub, a new part of Bing Webmaster Tools that helps news publishers significantly extend their reach and attract more readers. PubHub for News Publishers PubHub…

There is no easy workaround for making a website or mobile application meet accessibility conformance guidelines for everyone. It’s unrealistic to look for a solution that automatically makes a website…

Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both…

We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at…

This week’s Ask An SEO question comes from Jeff in Houston, who writes: “We have a very authoritative site linking to our website. We set them up with UTM parameters…

Google’s John Mueller discussed the importance of helping Google understand which content is important in order to help it get indexed. While he mentioned the role of external links, his…

Accurate, well-designed reporting is key to any effective SEO program. Well-designed reports provide management and other stakeholders with a clear picture of the value of your SEO efforts. And what’s…

It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t…

Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to…

Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. This topic is discussed during the Google…