Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new…

Keeping your business top of mind for your targets calls for you to post content regularly. You must post the right things at the right time to make the biggest…

Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a…

Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories that have brought communities…

Pinterest is one of the least popular, most underused social media platforms for brand marketing. However, the lack of popularity is not due to the lack of potential. Pinterest, when…

Google Cloud is launching four new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. A personalized search and…

Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month. Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr…

Here are five ways you can use Contentedge to streamline your workflow and step up your content strategy. 1. Get Complete Control Over Authoritative Long-Form Articles Written With AI &…

If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content…

Microsoft published its newest round of advertising product updates today. Among the top updates is the launch of Microsoft Store Ads on desktop devices. The updates to Microsoft’s advertising products…

Google is sharing an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. Core Web Vitals are three metrics…

The term ‘paid media’ is commonly used in the marketing industry. Some use the term paid media interchangeably with PPC advertising, but oftentimes it relates to a broader advertising scope.…

As an SEO pro, you’ve probably struggled to prove how your efforts impact bottom-line business metrics like customers & revenue. It’s easy to install Google Analytics and see how many…

Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), who asks: How do you differentiate goals from KPIs? The nomenclature of digital marketing can…

Do you build your content marketing and SEO strategies around individual keywords? If so, you’re not alone. It’s common for marketers to target individual keywords when creating and optimizing content.…

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. According to the announcement, the pro version of…

Watch out, Google. There’s a new player on the search engine scene. Sure, you’ve heard this before, but this time it’s serious. ChatGPT (Generative Pre-trained Transformer) is a large learning…

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems solid enough then,…

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. Kent confirmed this on Twitter in response to…

Can you make money hosting ads on your YouTube channel, like the Google AdSense program for websites? Yes, but the process is much more complicated. With Google AdSense for websites,…

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Could your website use performance improvements but you aren’t quite sure where to start?…

OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot’s accuracy. Following an extended period of downtime on Tuesday, ChatGPT is up…

YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. All monetized channels will have…

Microsoft is reportedly making a big step to gain an advantage over its competitors by investing $10 billion in OpenAI, the developers of ChatGPT. OpenAI specializes in creating software that…

Influencers have a huge footprint online. Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences. It’s also valuable to research how…

WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one…

Google’s John Mueller suggests placing JavaScript code below the HTML header tag to ensure search crawlers can fully understand your website. Mueller shares this advice in a Reddit thread, where…