Customers are searching for your business right now. Do you want to show up at the top of your local search results? Want those future customers to see your business…

Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people…

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is…

Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your…

Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. This makes it easier than ever to analyze…

Pinterest implements a new policy impacting how information about climate change is presented in ads and organic content. An update to Pinterest’s community guidelines prohibits the sharing of false or…

In the spirit of sunlight as the best disinfectant – let’s talk about the news coming out of a Brighton SEO afterparty. To the ‘freelancer’ I had to ask to…

Who hasn’t spent hours watching cat videos, watched a farmer wake up their animals on Tik Tok, or just enjoyed a few quiet moments with their bird, spider, snake, or…

Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or…

Mailmodo users can create interactive AMP emails in the WYSIWYG editor. Emails become the conversion point. This allows you to quickly add: Appointment booking calendars. Carousels. Carts. Forms. Other elements…

Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t…

Data science as a discipline – and specific skills in machine learning, analytics, and training algorithms – are in hot demand. It’s a field that has exploded in popularity this…

JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. This is stated by Google’s Search Advocate John Mueller in the…

Instagram is one of the biggest social platforms in the world, with over one billion users globally. And your target audience isn’t just browsing the app – they’re also shopping.…

Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages…

Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the…

The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to…

For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an…

Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added function in Google Lens,…

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about…

On April 5th, Google’s Ads Liaison Ginny Marvin confirmed that Google Ads reporting is experiencing a latency issue. The issue was originally reported on April 1st, resulting in a large…

As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google…

In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a…

If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more clicks, but you want…

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s…

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent…

Elon Musk became Twitter’s biggest shareholder on April 4 after acquiring a 9.1% stake in the company. An SEC filing shows he will serve as a Class II director until…

When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and the Discovery feed seemed…

February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and revamped a couple of…

Chances are, you’ve used one of the more popular tools such as Ahrefs or Semrush to analyze your site’s backlinks. These tools trawl the web to get a list of…