TikTok Launches Search Ads Beta For Selected Partners
There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within its search results page.…
New Google Search Label For Highly Cited Sources
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and…
A Complete Guide To On & Off Page Local SEO Content
When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s…
Are Brand Keywords Valuable For Every Audience? [Case Study]
Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column…
How To Stay Up-to-Date In The SEO Industry
Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t…
Announcing Our MozCon 2022 Community Speakers!
High fives and fist bumps for each and every person who took the time to submit pitches for this years’ community speaker spots! Our selection committee read, watched, and researched,…
New PPC Salary Report Details How Much PPC Pros Earn
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. Duane Brown, CEO and Head of Strategy at Toronto-based ad…
More Search Console Insights Added to Google Data Studio
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search…
WordPress All In One SEO Plugin Integrates Microsoft Clarity
Popular WordPress SEO plugin All in One SEO (AIOSEO) now integrates Microsoft Clarity user behavior analytics. Clarity allows publishers to see how users interact with a website in order to…
Google Explains How AI Keeps Search Safe Via MUM & BERT
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is…
Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store Badge has been around for almost a decade. In fact, Google stated that over 67% of users relied on Google ratings, price comparison and reviews…
Navigating through Departments: The Key to Making Impactful Changes in SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO is unlike any other digital…
How To Drive Traffic & Engagement With Push Notifications
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Do you want to drive more traffic to your website? Do you need visitors…
30 Crazy Social Media Facts Marketers Need To Know
Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends,…
Google Search Console Updates Structured Data Report
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The update is rolling out to…
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. TikTok Library is the name of the…
Hotel Booking Links Now Available In Google Search & Maps
Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on…
Accessibility Not A Direct Ranking Factor
Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. This is stated during a the Google Search Central SEO office-hours hangout recorded on…
Top Digital Marketing Trends for 2022: Oracle Survey Results
To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all…
Who’s Best At Earning The Click & How It’s Done
Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity with…
4-Step SEO Waltz: Tackle SEO Challenges Head-On
Trying to establish a more consistent SEO structure within your organization? Wish every SEO fire had a more standardized, easy-to-follow solution? We know – no two days in SEO are…
7 Insights Into Marketing To Grow Your Agency In 2022
95% of agencies met or exceeded revenue goals for 2021 by focusing on profitable service offerings. Will 2022 be another great year for agency growth? We believe it will be,…
21 Web Directories You’ll Still Want To Use
If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink.…
YouTube Testing ‘Search Chips’ On Desktop
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could…
What Is A Local Link & How To Find More Local Link Opportunities
Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality…
Why Did Your Google Business Profile Get Suspended?
Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google…
How To Make Paid Search Work For B2B Marketing
High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better…
Google Sunsetting URL Parameters Tool Next Month
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. There’s no action required for current users of the tool, Google…
Title Tag Rewrites: 7 Months Later
Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from…
State Of Organic Marketing In 2022: Top SEO Priorities [Webinar]
What will your SEO focus be this year? What has your organization done to adapt to an environment where global events are constantly changing? Are you interested in how other…