Yoast WordPress Plugin Update Causes Fatal Errors
Yoast WordPress SEO plugin released an update but it soon became apparent that something went horribly wrong for some users. It appears that the problem caused fatal errors. Negatively affected…
YouTube Confirms Shorts Views Don’t Count For Monetization
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to…
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials during this year’s “Big…
How To Do A Sitemap Audit For Better Indexing & Crawling Via Python
Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with further information regarding the…
How To Completely Optimize Your Google Business Profile
Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.…
The 9 Most Important SEO KPIs You Should Be Tracking
If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific…
Why Search Console Query Reports Are Inconsistent
Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the…
How Language Model For Dialogue Applications Work
Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google…
Twitter DM Search Lets You Find Messages By Keyword
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords. This update to Twitter DM search is rolling out to…
Google Removed 7 Million Fake Business Profiles In 2021
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of…
A Guide For Enterprise Marketers
Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now,…
How Social Media Trends Can Influence Your SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whether it’s participating in the latest…
How to Rank Seasonal Ecommerce Products
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…
The Link Title Attribute: What It Is & How To Use It
Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain…
6 Tips For Supercharging Google Display Network Performance
The Google Display Network (GDN) continues to be the largest contextual ad network on the internet. It’s also a cost-effective way to jump into the market for awareness and re-engagement.…
New Related Search Feature For AdSense Is Introduced
Google AdSense has been a great way for publishers to monetize their content through ads. Since the inception of AdSense in 2003, publishers have relied on this product offering to…
New Integration For GA4 And Search Ads 360
With the deprecation of Universal Analytics coming in July 2023, Google has introduced a new integration of Google Analytics 4 and Search Ads 360. This integration provides valuable and necessary…
Google Launches Third Product Review Algorithm Update
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is…
7 Tips For Landing Your Dream SEO Job
Can you imagine a world without search engines? You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things…
Rank Math WordPress Plugin Duplicate Sitemap Bug
Popular WordPress SEO plugin, Rank Math, has been found to have a bug that causes it to generate duplicate sitemap files. This strange bug in how sitemaps are generated is…
Why NAP & User Experience Are Crucial To Local SEO
NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and…
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’ve been re-optimizing Brafton’s blog content…
Analyzing Your Local Organic Search Competition
A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition…
Alt Text Only A Factor For Image Search
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate…
8 Fun & Engaging Content Marketing Trends In Hospitality
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the…
Should You Make the Move? An SEO’s Journey from Agency to In-House
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’ve heard over and over from…
How Can I Rank Informational & Product Pages On The Same Keyword?
Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The…
Seasonal SEO Tips & Examples For Year-Round Search Improvements
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that…
How Much Revenue Are You Losing From Organic Traffic Declines?
Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site…
How To Accurately Measure Core Web Vitals
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track…