SEO news from around the world
The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content. And in order to meet these needs and…
Is your search engine marketing strategy based on industry-wide best practices? Confused because you’re not getting the results you want? Not seeing results quickly enough? You may need personalized SEO…
Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you…
Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. This is stated during the…
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The report begins by highlighting…
Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site. They can help search engines like Google understand what a…
LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations. These new features are…
Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column…
Over the past couple of years, I’ve asked some tough questions like: Now, I keep asking these questions because I believe that SEO experts, content marketers, social media marketers, and…
A publisher’s homepage is one of its most important pages for News SEO. So what happens when the number of internal links to articles from a publisher’s homepage is dramatically…
Microsoft announced the launch of PubHub, a new part of Bing Webmaster Tools that helps news publishers significantly extend their reach and attract more readers. PubHub for News Publishers PubHub…
There is no easy workaround for making a website or mobile application meet accessibility conformance guidelines for everyone. It’s unrealistic to look for a solution that automatically makes a website…
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both…
We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at…
This week’s Ask An SEO question comes from Jeff in Houston, who writes: “We have a very authoritative site linking to our website. We set them up with UTM parameters…
Google’s John Mueller discussed the importance of helping Google understand which content is important in order to help it get indexed. While he mentioned the role of external links, his…
Accurate, well-designed reporting is key to any effective SEO program. Well-designed reports provide management and other stakeholders with a clear picture of the value of your SEO efforts. And what’s…
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t…
Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to…
Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. This topic is discussed during the Google…
Are you aware of which SERP features are trending in your industry? How do you determine which of these panels, packs, and features will generate the most traffic? The first…
YouTube is great for marketing, a fact that is supported by a ton of mind-blowing usage statistics. These are some that really stand out: 500 hours of video is uploaded…
Using the _blank link attribute will cause the link to open in a new browser window or tab. But it is not as straightforward as it seems. It turns out…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you want to serve local…
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is reflected in these top…
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees…
Meta keywords allow you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there…
Inbound links, ordinarily considered a positive thing for SEO, may cause problems if too many come from the same domain. But are sitewide links to other domains – are they…
The terms ‘workflow’ and ‘workstream’ are sometimes used interchangeably in error. Workflow is the pace or rate of speed at which the work you are doing takes place. It might…
If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for…