SEO news from around the world
In the pursuit of more granular first-party data to better inform marketing campaigns and business decisions of all kinds, conversation intelligence is a field well worth exploring. Using machine learning…
Do you want to grow your Facebook audience? If you want to reach a portion of the billions of users around the world on Facebook, one of the first steps…
Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. This is stated by Google’s Search Advocate…
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. An app built exclusively for Wix will provide personal…
Google announced the launch of a new URL Inspection API which allows an outside app to interact with Google’s search console and provide URL inspection data. The new API access…
Page titles have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites page titles more than 60 percent…
Link building has always been a search engine optimization (SEO) staple. However, in the 23 years that Google has existed, link building strategies have evolved into sophisticated practices. At first,…
“Responsive design is Google’s recommended design pattern.” The responsiveness of your website is unequivocally an important factor in improving user experience and avoiding common SEO pitfalls that can hinder your…
If you know Moz, you know the Beginner’s Guide to SEO. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential…
Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022. Performance Max campaigns were first introduced in November 2021 as a way…
Search engines create maps of the Internet called Link Graphs and these maps help search engines determine whether or not a site is relevant or low quality and how the…
A manual action can have a profound impact on a website’s appearance in Google. It’s capable of demoting a website’s content in search results and removing content from the search…
Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. This is stated on Twitter…
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The study aims to find…
Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up…
Google launched the new .day generic TLD (top level domain) that has the potential for building a useful web presence. Top brands and smart marketers are rushing in to claim…
In their new book ‘Making Numbers Count,’ co-authors Chip Heath and Karla Starr explain that our brains have not evolved to easily understand large numbers. We really only have an…
Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant. We’ve been optimizing sites for a while and feel pretty…
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. A new video published to YouTube’s…
Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results. Historically, having a…
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. In the jungle of SEO, there’s a lot of competition for the best resources…
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics,…
For many companies, having a global website is one of the best ways to reach a wider audience to grow their business. As more quick and easy website design services…
Google’s John Mueller offered his insights into internal linking and whether it makes a difference whether the internal links are in the header, footer or the content. His answer was…
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated Learning of…
We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Last year was an incredible year…
Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce, you can leverage social…
Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos. Adam Mosseri, Head of…
Squarespace announced an expansion of their Member Areas monetization platform that now allows publishers to host and monetize video content. The new capabilities makes it easy for publishers to sell…