Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to…

Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using?…

Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is…

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but…

You hear about internal links all the time. But how important are they? Do internal links affect search rankings, and if so, how can you best optimize them for SEO?…

During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam…

In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as…

YouTube rolled out several updates this week, including expanding search insights to more languages and a new layout for channel pages. YouTube Search Insight In More Languages Introduced in November…

In this technological and digital age, we’ve seen a rise in the importance of expanding the computer science workforce. With the demand for skill sets, such as machine learning and…

The ongoing focus on consumer privacy has resulted in another Google Ads update, impacting similar audiences targeting. This week, Google Ads Liaison Ginny Marvin confirmed that Google will phase out…

If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or…

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is…

Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. While many may not know exactly what it is, Tumblr is one…

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. With over half of our employees hailing from Ukraine, SE Ranking confirms that…

Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. Subscriptions are expanding to all eligible US creators, and Instagram is introducing a tool…

There’s no question people get most of their information online these days. But, did you know people are also searching for local businesses just as much as they look up…

Facebook’s professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities in new ways. First rolled out last December to US-based individuals only,…

Search advertisers are accustomed to change – but even as innovation, evolution, and new features attract many of us to this industry, it’s a challenge to keep up and keep…

According to a statement from the company, Google has finally ended Hangouts for good. The app, which has been Google’s primary messaging platform since 2013, will redirect users to Google…

Black Friday and Cyber Monday sales are just around the corner. It’s a bargain hunter’s dream, and dedicated shoppers are already prepping their wallets. For Shopify stores, it’s the most…

Do social signals affect search rankings? In a world of ever-evolving social networks and platforms, can engagement on one social network over another help you get better visibility in Google…

Seasonality Trends + Vertical-Specific Data Helps You See Demand Shifts Faster Apart from the regular seasonal events across times of the year or international holidays, well-known for the ecommerce sector,…

In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discuss the best way to handle alt text for logos and image-based buttons. There are best…

Setting up and running a website or ecommerce project is great – however, your work is far from done once your site is up and running. Without appropriate health and…

Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among…

Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new…

Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State of Marketing report looks…

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…

If you’ve been following the latest news in search, you’ve probably heard about vector search. And you may have even started to dig into the topic to try to learn…