The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue,…

At Advertising Week New York, Tara Walpert Levy, Google VP of Brand and Agency Solutions, announced the latest live shopping and CTV product updates from YouTube. These announcements provide a…

Google announced five updates to its Search Quality Raters Guidelines (QRGs) today and issued an updated version of the document with a brief explanation of each one in its changelog.…

Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content. Previously, the demographic breakdown in Instagram Insights was limited to users…

Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Exact details, such as the extent of the outage…

Investigating random drops in keyword rankings is just part of the SEO trade. There are so many methods to investigating which targeted keywords may have dropped, but using Python and…

Do you know what makes paid social campaigns effective? Do you know how to identify opportunities for improvement? Whether you’re launching your first campaign or you’re a seasoned PPC professional,…

Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn…

This post was sponsored by News & Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. Do you work with publishers, news, and media sites? Are…

Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic. Lindsay Shearer,…

Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the…

To succeed in Enterprise SEO, you need a team. You’ll deal with multiple stakeholders and groups – and even though you may be technically proficient yourself, it’s still important to…

Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is…

Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that…

Google updated the requirements for review structured data. Failure to follow Google’s structured data requirements can make a web page ineligible to be shown for a rich result in the…

Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…

One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact on rankings. Word count is said to be a factor…

Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot from Seach for , October 2021 According to this featured snippet, “Google does indeed use organic click-through rate as…

The United States Federal Trade Commission (FTC) sent notices to over 700 companies about fake reviews and misleading endorsements. The notice states that receiving the letter does not suggest that…

Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance to rank? On September 29, I moderated a sponsored Search…

In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products. It’s a good question because Google’s own SEO Starter…

Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed pages influences Google’s perception of site quality. John Mueller answered…

Are your paid social campaigns generating the results you want? B2B (and specifically SaaS) brands may not be able to depend on demand alone. So, you have to help generate…

Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might trigger a so-called “sandbox effect.” Mueller responded by providing a…

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new…

With every website, there is always a greater opportunity to optimize than there is time or resources to implement. Businesses of all sizes must be able to effectively prioritize focus,…

For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital…