Google recently published research on a technique to train a model to be able to solve natural language processing problems in a way that can be applied to multiple tasks.…

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from…

My content and social media team is growing – and fast. With these changes comes an avalanche of strategic and logistical tasks requiring constant attention. Through it all, I find…

It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. Meta is expanding the number…

Google announced an English language product review update is rolling out today, Wednesday December 1, 2021. Product review pages that have made improvements since the last product review update may…

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process…

There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store…

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception. As consumers’ informational needs have grown and local markets have become more…

As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Mueller assists SEO professionals each week, answering their questions in…

Google announced a new AI architecture that powerfully expands Google’s AI computing ability in a profound way. The new AI architecture is is a single model that can be trained…

LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. This update is launching gradually throughout the month to…

If you’ve been in the technical SEO world more than a hot minute, you’ve undoubtedly stumbled across technical SEO platform Deepcrawl in your online travels. It’s the enterprise SEO platform…

It’s official, Google’s November core algorithm update is over today on Tuesday, November 30, 2021, the day after the popular Cyber Monday shopping day. Sites that experienced an up or…

Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. Previously, Twitter’s policy covered the sharing of private information…

The holidays are often thought of as retail season, with shopping at the top of everyone’s minds whether you’re buying or selling products on promotion for Black Friday and Cyber…

The debate about the utility of HTML sitemaps and their efficacy with regards to SEO rages on. But as far as I’m concerned, they are useful for users and there…

The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important. So…

It’s become clear that a siloed approach doesn’t win the online marketing game. We’re all in the same chase to attract new eyes and retain loyal customers, after all. However,…

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness,…

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. Search Insights is an experimental feature…

Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after…

Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a…

For the first time in over a year we’re offering you the chance to save on sponsored articles! Until midnight tonight, you can get a discount on our most sought-after…

2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad…

There’s a longtime aphorism used in academia to describe the continuous need to push out new work or else risk falling into obscurity: Publish or perish. While the exact phrase…

In a Google Office-hours hangout, John Mueller answered a question about how long it takes for Google to re-rank a website that disappeared and returned. Part of his answer revealed…

For years, SEO professionals have lived inside Google Search Console (previously known as Google Webmaster Tools) almost as if we’re building our own Sims world for SEO. If you’ve mastered…

Does Google favor advertisers by giving those who use paid ads a ranking advantage in organic search results? It’s a topic that’s been hotly debated over the years. Let’s take…