What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy…

As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on…

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The percentage of US teens…

You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what…

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant…

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at…

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science Monitor,…

Wix is integrating Google’s URL Inspection API directly into the new Wix Site Inspection Tool, providing users with an easy way to achieve and maintain a good search presence. Users…

Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs also reported problems with search indexing. The problem seems to largely be resolved, although earlier…

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can…

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you…

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. Now there’s no fear of missing out on an opportunity to save money…

Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included…

Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and…

SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. It relies on a comprehensive integration of SEO…

This post was sponsored by Hands Off Publishing. The opinions expressed in this article are the sponsor’s own. You’ve just started a brand new site, published a lot of content,…

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. Google added a line to its Business Profile posts…

SEO pros and graphic designers don’t always see eye to eye – and that’s a shame. Modern graphic designers often prefer clean designs with lots of white space, whereas SEO…

If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you! The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the…

“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She…

The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their…

Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for a brief period when…

Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search.…

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. This gives you another way to drive traffic to your website…

I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I…

Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain…

In the last few years, COVID has changed how businesses host special events and interact with customers and the community. Special events have changed, and time-sensitive activities have a more…