SEO news from around the world
This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own. Wondering why some of your articles’ visibility seemed to suddenly dip this…
Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists…
Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. Meta is enabling Stars on all public Facebook…
There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard…
Google’s annual report of top search trends is available, including all new categories not seen in previous years. Google publishes data on the top trending searches every year, which is…
Inspired by the SEO strategies embraced by Adobe and Canva, I began studying feature pages and the possibility of leveraging non-branded keywords to increase conversions. A couple of months ago,…
SEO is a field that’s ripe with opportunities to build fulfilling careers, though there’s no clearly defined path to getting started. There aren’t necessarily any degrees required to work in…
Are you looking to get more followers on Instagram, but don’t know where to start? There are many ways to increase your followers on Instagram – some people buy them…
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on…
How do you increase the probability of your agency’s survival and success? According to accomplished entrepreneur Dan Schulman (CEO of PayPal): “The only sustainable competitive advantage that any company has…
If you want your brand to succeed in 2023, it’s time to step up your social media strategy. As people increasingly turn to the search bar on social media platforms,…
When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October,…
As you build your ecommerce brand, your initial focus must be customer acquisition. However, too many online retailers continue to spend most of their time and energy on attracting new…
For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website…
Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old…
Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful? From acknowledging that the traditional customer journey…
LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts. These updates expand on the creator analytics introduced earlier in the year,…
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The Journalism Competition and Preservation Act (JCPA) enables…
Google is rolling out a new feature in search results that may help people find more relevant content. The quality of Google’s search results is a hotly debated topic, with…
Google confirms another helpful content update is starting to roll out across search results. It began on December 5 and will take up to two weeks to complete. In an…
In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google…
Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web…
For some of us, social media is a fun way to connect with friends, re-share memes, and pass some time after a long day. What may seem straightforward – like…
How To Measure The Largest Contentful Paint Of Your Website Run a free website speed test to find out. Your LCP speed will be displayed immediately. The results of your…
Shopping cart abandonment continues to be a major pain point for ecommerce store owners. According to Baymard Institute, the average online cart abandonment rate is 69.99%, which translates to 7…
Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results…
Admit it: You have a box of cereal or a bag of chips in your kitchen right now that has been sitting there for a very long time. Whether you…
It’s been a year since I published my Google Ads Pacing Dashboard to Search Engine Journal, and digital marketing changes pretty quickly in a year. Google Data Studio changed how…
The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug.…
Mozilla, publishers of Firefox, acquired the team behind AI-based workplace collaboration product Pulse, announcing that they will work on Mozilla’s growing portfolio of products. Pulse Team The Pulse workplace collaboration…