SEO news from around the world
Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. Initially launched in three countries, Campaign Planner estimates…
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past. This information is reportedly…
Two Googlers discussed the use of stock photography in a recent Search Off the Record podcast, where they explored the relative benefits and downsides of the practice. There are many…
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called Brand Rights Protection is…
In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as…
In this technological and digital age, we’ve seen a rise in the importance of expanding the computer science workforce. With the demand for skill sets, such as machine learning and…
Today’s Ask An SEO question comes from Daniela in the U.K., who asks: What is best for SEO? I want to give more information about a certain aspect of my…
We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that number…
Google’s October SEO office-hours answered whether it was okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. Google SEO-Office…
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The six new tools and features available…
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The new “Music Mood Lineups” placement is designed…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Stanley Zimny I like…
In the United States, search interest in the “Super Bowl” spikes every January, so Americans can be forgiven for mistakenly thinking that it represents the biggest sporting event for “football…
This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. “This has been a dream of mine for so many years, to do an…
AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a…
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to…
If you think simply building as many links as you can is enough to succeed online, think again. Link volume and link authority are not the only factors that affect…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The level of trust users have…
Google’s Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast and at one point discussed a major mistake when it…
If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your…
B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube,…
It wasn’t long from the time when search engine optimizers first realized the important role backlinks played in search rankings until some enterprising soul came up with the idea of…
Demand and competition for digital marketing talent are steadily on the rise. If you’re looking to expand your SEO and content marketing teams in 2023, you must be prepared to…
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…
Social media has become a massive part of brand marketing strategy. And managing multiple accounts can be pretty overwhelming. How do you stay organized? What tools should you use to…
LinkedIn is upgrading video content with automatically generated captions and adding several new features to assist people with accessibility needs. With automatic captions, LinkedIn aims to make videos more accessible…
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into your…
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. In an example from Google shown below, you can see how…
You’ve probably already heard that statistics pages are a great way to generate links. You’ve also likely noticed that some statistics pages are much more successful at earning links than…