Nothing is more boring and unmotivating to a user than seeing a big “Click Here” or “Learn More” link. As a user, they’re already researching a product or a service…

In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. Combining data from Search Console and…

Google updated the Course structured data requirements for appearing in the Course rich results. Failure to follow the guidelines may result in not qualifying for the rich result. While the…

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks. Diagnostic insights will help you identify problems preventing campaigns from…

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never…

When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities…

There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further…

TikTok denied that sensitive user information was accessible to China-based employees. The CEO of TikTok offered a strong rebuttal over a news report alleging unsecure handling of sensitive U.S. user…

Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that’s been built over the past few years being indexed in Google…

Could the web be owned and governed by its users? That’s what Web 3.0 offers, a decentralized web where individuals have control over their own sections of this virtual landscape!…

After helping to grow Google’s advertising business for over 15 years, Sridhar Ramaswamy began to feel Google’s dependence on ads was limiting the quality of search results. Determined to prove…

In my last article, we saw that artificial intelligence is getting better and better at answering our questions, regardless of the subject matter or the sector. Using GPT-3 technology, I…

Until recently, knowing how TikTok’s search algorithms worked was as unlikely to help you earn money as knowing how to sew buttons on eggs. But in the past month, TikTok…

🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO…

Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which…

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who…

Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot”…

Search engine optimization is complex. Between changes to search algorithms, new keywords, and strategic changes made by competitors, the field is in a constant state of flux. If you’re like…

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy feedback forms, it’s never been…

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically gibberish, and Google understood…

It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end…

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. During a Q&A session at the Collision…

So, you’re ready to expand into the land of wheat beer, sausage, and potatoes? I’ve got good news for you! With a large and affluent consumer base, Germany is an…

A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The report details the business categories and specific search queries…

Does aligning SEO goals with multiple teams and departments feel like herding cats? To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide…

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product,…

As part of a more significant effort to fight creator impersonation across the platform, YouTube has stopped allowing channels to hide the number of subscribers they have. Hiding subscriber counts…