What are the most important PPC trends that you should focus on in 2022 for greater success? For our fifth annual look at PPC Trends here on Search Engine Journal,…

Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to…

Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway?…

Nearly as long as we’ve had search engines, links have been considered the currency of the web. Who links to your website can say a great deal about your associations,…

Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads. How will…

Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results. Now, the…

Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and…

What was the last book you read? If you are seeking additional information about SEO and search engines, there are many books to choose from to broaden your knowledge. In…

Hey, wait didn’t we already write something about this? Why isn’t this blog post ranking on Page 1 for anything yet? Should we update this content or create a new…

Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes…

Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the…

Google recently published research on a technique to train a model to be able to solve natural language processing problems in a way that can be applied to multiple tasks.…

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from…

My content and social media team is growing – and fast. With these changes comes an avalanche of strategic and logistical tasks requiring constant attention. Through it all, I find…

It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. Meta is expanding the number…

Google announced an English language product review update is rolling out today, Wednesday December 1, 2021. Product review pages that have made improvements since the last product review update may…

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process…

There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store…

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception. As consumers’ informational needs have grown and local markets have become more…

As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Mueller assists SEO professionals each week, answering their questions in…

Google announced a new AI architecture that powerfully expands Google’s AI computing ability in a profound way. The new AI architecture is is a single model that can be trained…

LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. This update is launching gradually throughout the month to…

If you’ve been in the technical SEO world more than a hot minute, you’ve undoubtedly stumbled across technical SEO platform Deepcrawl in your online travels. It’s the enterprise SEO platform…

It’s official, Google’s November core algorithm update is over today on Tuesday, November 30, 2021, the day after the popular Cyber Monday shopping day. Sites that experienced an up or…

Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. Previously, Twitter’s policy covered the sharing of private information…

The holidays are often thought of as retail season, with shopping at the top of everyone’s minds whether you’re buying or selling products on promotion for Black Friday and Cyber…

The debate about the utility of HTML sitemaps and their efficacy with regards to SEO rages on. But as far as I’m concerned, they are useful for users and there…

The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important. So…