Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. An ‘attribution window’ refers to the time it takes…

Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search…

Do you have a small- to medium-sized business (SMB)? No matter what your business objectives are, you need an effective marketing strategy to achieve them. 81% of SMB owners credit…

Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information…

The programmatic arms race against Google continues. Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of The Trade Desk, the…

Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. A 2021 Semrush report shares that in-house content teams…

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The report aims to highlight…

Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? This topic is addressed by…

Nothing is more boring and unmotivating to a user than seeing a big “Click Here” or “Learn More” link. As a user, they’re already researching a product or a service…

Surfer SEO has a new growth management tool that includes backlink data provided by industry leader, Semrush. Here’s what the integration means for users. Surfer SEO Surfer SEO is a…

Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online…

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it…

In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine…

Making Python Scripts work in a web browser involves handling web app functions inside a web page via Python Programming Language. Since JavaScript is the main programming language for making…

Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for…

Thinking about implementing a four-day work week? It’s easier than you think. In this episode, Joe O’Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs…

In an update to Googlebot’s help document, Google quietly announced it will crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings…

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in…

The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to…

Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do…

A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month…

Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. Called Connect-to-Consumer (C2C), the ecommerce site aims to…

🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot,…

Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually…

In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical…

Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a…

I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency – particularly in an agency…

Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which…